Over the forecast period, jeans are expected to become less important in Taiwanese fashion. In the past, a department store could offer seven to nine brands at once within their stores.
Comfort has become a mainstream priority for consumers who are purchasing jeans. Nowadays consumers want to wear the denim style but only if it is comfortable enough to wear at home.
Over the forecast period, jeans brands will need to continue developing unique selling points to appeal to consumers in Taiwan and prevent a shift towards cheaper imported brands. In recent years, many new apparel brands have emerged that include jeans in their product lines.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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