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Country Report

Jeans in

Jeans in Poland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rapid development of high-quality jeans

Jeans will be another category of apparel in Poland that will be heavily affected by the growing incomes of Poles and the improving economic situation of the country. Economy and standard jeans in Poland dominated value sales of jeans in 2018, but did not record as rapid growth as premium and super premium, as the demand for diverse and unique jeans continued to grow.

Women's jeans to develop faster than men's

Women's jeans held the dominant value share of the overall category in Poland and will continue to develop more rapidly than men’s jeans. This is linked to the fact that Polish women are more open to fashion trends, especially in jeans with ripped jeans, shorter leg length or high-waisted jeans all emerging, which stimulate the volume of product sold.

Jeans returning to fashion

After a long period of absence in Polish fashion, jeans are moderately recovering their place in Poles' wardrobes. The popularity of denim jackets and denim shirts will also have a positive effect on sales of jeans, as the convenience and look they offer will be mixed with incoming global trends.

COMPETITIVE LANDSCAPE

LPP SA strengthens leadership of jeans

LPP SA strengthened its leadership of jeans in Poland in 2018, gaining further value share. The company benefits from the diverse offer of various qualities, models, colours and cuts of jeans, aimed at different ages and subcultures, amongst its main brands.

Category in hands of international players

Amongst the leading 10 companies within jeans in Poland, only two were domestic players - LPP SA and Big Star Limited Sp zoo. Both companies have been present for decades, have deep market knowledge regarding Poles' preferences in addition to well-known brands in their portfolios.

Strong position of private label

Poles have not always been brand loyal and were very considerate regarding the price of a product. Therefore, private label jeans in Poland have plenty of space for growth and expansion, by offering a variety of moderate quality products for very competitive prices.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Poland - Category analysis

HEADLINES

PROSPECTS

Rapid development of high-quality jeans

Women's jeans to develop faster than men's

Jeans returning to fashion

COMPETITIVE LANDSCAPE

LPP SA strengthens leadership of jeans

Category in hands of international players

Strong position of private label

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear

Focus on childrenswear

LPP SA strengthens overall leadership

Extraordinary development of internet retailing

Innovations to ensure good performance of apparel and footwear

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rapid development of high-quality jeans

Women's jeans to develop faster than men's

Jeans returning to fashion

COMPETITIVE LANDSCAPE

LPP SA strengthens leadership of jeans

Category in hands of international players

Strong position of private label

Samples

Overview

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Table of Contents

Jeans in Poland - Category analysis

HEADLINES

PROSPECTS

Rapid development of high-quality jeans

Women's jeans to develop faster than men's

Jeans returning to fashion

COMPETITIVE LANDSCAPE

LPP SA strengthens leadership of jeans

Category in hands of international players

Strong position of private label

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear

Focus on childrenswear

LPP SA strengthens overall leadership

Extraordinary development of internet retailing

Innovations to ensure good performance of apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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