Jeans remains a timeless and staple wardrobe item, with many Polish consumers appreciating denim for its practicality, comfort and fashionable appearance. Above all types of apparel, jeans prove to be more resilient to macroeconomic fluctuations, with the category recording growth in demand in 2022 despite the cost-of-living crisis.
In the jeans category, and in apparel and footwear as a product area as a whole, sales through e-commerce soared during the COViD-19 pandemic and ensuing lockdowns. It is worth noting that jeans brands were already present online prior to the pandemic, which helped them to get through the lockdowns relatively smoothly.
The standard production process of jeans is increasingly perceived as being non-environmentally friendly. Poles are therefore increasingly paying attention to the environmental aspect of clothing, such as where and under what conditions is it produced.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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