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Country Report

Jeans in

Jeans in Poland

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising incomes drive the development of high-quality jeans

Jeans will be another category of apparel in Poland that will be heavily affected by the growing incomes of Poles and the improving economic situation of the country. Although economy and standard jeans still dominated value sales of jeans in Poland at the end of the review period, super-premium jeans was the most dynamic category as the demand for diverse and unique jeans continued to grow.

Do jeans ever really go out of fashion?

Jeans enjoy unchanging popularity in Poland due to their comfort and versatility. Trousers still dominate sales, but other clothes made of this material such as jackets or skirts are also popular.

Women's jeans slightly more dynamic than men's jeans

Women's jeans holds the biggest value share of the overall category in Poland and will continue to develop more rapidly than men’s jeans. This is linked to the fact that Polish women are more open to fashion trends, especially in terms of products like ripped jeans, shorter leg length or high-waisted jeans, which stimulates the volume of products sold.

COMPETITIVE LANDSCAPE

LPP strengthens its leadership in jeans

Leading player LPP continued to increase its value share in jeans in Poland in 2019. The company benefits from the diverse offer of various qualities, models, colours and cuts of jeans, aimed at different ages and subcultures, among its main brands.

E-commerce continues to increase its share of jeans sales

Apparel and footwear specialist retailers continues to be the dominant channel for sales of jeans, with chain stores to the fore. E-commerce remains on a dynamic growth path in jeans, while modern grocery retailers, helped by the strong participation of Tesco and its private label products in the category, also plays an important role in category sales.

Jeans players use celebrities and influencers to reach young consumers

Players in the jeans industry collaborate with celebrities and influencers to reach the younger generation of recipients. An example of this would be the cooperation of the Calzedonia brand with the world-renowned actress Julia Roberts and local celebrity Anna Lewandowska.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Poland - Category analysis

HEADLINES

PROSPECTS

Rising incomes drive the development of high-quality jeans

Do jeans ever really go out of fashion?

Women's jeans slightly more dynamic than men's jeans

COMPETITIVE LANDSCAPE

LPP strengthens its leadership in jeans

E-commerce continues to increase its share of jeans sales

Jeans players use celebrities and influencers to reach young consumers

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Healthy economy helps apparel and footwear to keep growing

Childrenswear in focus, helped by the government’s Family 500+ programme

LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG

E-commerce continues to record strong growth

Further growth expected for Polish apparel and footwear

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising incomes drive the development of high-quality jeans

Do jeans ever really go out of fashion?

Women's jeans slightly more dynamic than men's jeans

COMPETITIVE LANDSCAPE

LPP strengthens its leadership in jeans

E-commerce continues to increase its share of jeans sales

Jeans players use celebrities and influencers to reach young consumers

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Overview

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Table of Contents

Jeans in Poland - Category analysis

HEADLINES

PROSPECTS

Rising incomes drive the development of high-quality jeans

Do jeans ever really go out of fashion?

Women's jeans slightly more dynamic than men's jeans

COMPETITIVE LANDSCAPE

LPP strengthens its leadership in jeans

E-commerce continues to increase its share of jeans sales

Jeans players use celebrities and influencers to reach young consumers

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Healthy economy helps apparel and footwear to keep growing

Childrenswear in focus, helped by the government’s Family 500+ programme

LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG

E-commerce continues to record strong growth

Further growth expected for Polish apparel and footwear

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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