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Country Report

Jeans in

Jeans in Poland

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation of jeans

Jeans benefited from the good performance of the Polish economy and Poles’ higher disposable incomes, allowing premium and super premium jeans to record the highest growth rates in 2017, which will continue to develop over the forecast period.

Women’s leadership in jeans

Even though jeans is a relatively staple product, worn widely by all ages, genders and with a variety of apparel, women’s jeans performed better than men’s and held higher value share. A particularly strong performance was registered by standard and super premium women's jeans as women embraced a range of fashion trends incorporating jeans, wearing them with t-shirts, jumpers and jackets.

Strong impact of convenience

As jeans offer a classic style and convenient feel, mixed with a high quality, universal look, for reasonable and affordable prices, the continued good performance of jeans will be positive for the forecast period. Jeans will also continue to be widely worn by all age groups in Poland.

COMPETITIVE LANDSCAPE

LPP continues its strong leadership

LPP continued to lead jeans in 2017, benefiting from several brands in the company’s portfolio: Reserved, House, Mohito, Cropp and Sinsay, offering a diversity of quality, models, colours, cuts, aimed at different ages and subcultures. The supporting factor was the strong growth of standard jeans, which combines fashionable cuts with relatively acceptable prices, in addition to its strong presence and investment in internet retailing.

Fragmented and fluid category

Apart from leading player LPP, other players in jeans held single-digit value share in 2017, a result of heavily fragmented sales of jeans. While new, innovative entries significantly impacted jeans, several retailers closed their physical stores in Poland, such as Topshop, American Eagle Outfitters and Marks & Spencer, showing that there was little space for development for their jeans.

Advance of private label

A growing number of Poles are becoming customers of discounters and hypermarkets, as they offer the best prices and relatively good-quality groceries. However, for years, private label apparel in such retailers was perceived as unfashionable and of poor quality.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Poland - Category analysis

HEADLINES

PROSPECTS

Premiumisation of jeans

Women’s leadership in jeans

Strong impact of convenience

COMPETITIVE LANDSCAPE

LPP continues its strong leadership

Fragmented and fluid category

Advance of private label

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Poles’ growing income ensures positive performance of apparel and footwear

Problems within domestic premium apparel

LPP continues to lead market in Poland

Most players invest heavily in e-commerce

Optimistic future for apparel

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation of jeans

Women’s leadership in jeans

Strong impact of convenience

COMPETITIVE LANDSCAPE

LPP continues its strong leadership

Fragmented and fluid category

Advance of private label

Samples

Overview

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Table of Contents

Jeans in Poland - Category analysis

HEADLINES

PROSPECTS

Premiumisation of jeans

Women’s leadership in jeans

Strong impact of convenience

COMPETITIVE LANDSCAPE

LPP continues its strong leadership

Fragmented and fluid category

Advance of private label

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Poles’ growing income ensures positive performance of apparel and footwear

Problems within domestic premium apparel

LPP continues to lead market in Poland

Most players invest heavily in e-commerce

Optimistic future for apparel

MARKET DATA

DEFINITIONS

SOURCES

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