Both retail volume and retail constant value sales of jeans will continue to expand throughout the forecast period, with retail volume sales set to exceed their pre-pandemic peak as soon as 2023. However, retail constant value sales will be slower to recover—they will remain below their pre-pandemic level even at the very end of the forecast period.
Consumers are increasingly aware that the manufacture of jeans uses a lot of resources. The ecological impact of each brand is increasingly important for Generation Z and millennials, and hence most brands will need to increase their efforts to adopt more sustainable processes to address these concerns.
The trend towards the casualisation of daywear is set to deepen over the course of the forecast period, as local consumers seek out more comfortable clothing. Working from home appears to be here to stay, while the athleisure trend is only likely to deepen.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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