Executive Summary

Mar 2019
PROSPECTS
Polarised demand for jeans

The ongoing recovery of the Spanish economy is expected to exert a key influence on the performance of jeans in the forecast period. Disposable income levels continue to grow, with further positive economic indicators, such as employment rates and consumer confidence, also anticipated to boost spending in the forecast period.

Informal dress codes boost sales

During the review period low waist and skinny jeans tended to dominate sales, while “mom-look” jeans were trendy in 2017 and 2018. However, it has become more difficult to predict trends, as they increasingly last for shorter periods, while micro trends overlap in jeans.

Sustainability emerges as a consumer consideration

Although Spanish consumers, in general, still have a less environmental-friendly profile than their counterparts in some other European countries, the interest in sustainable jeans producers is growing. Spanish consumers are increasingly aware that the production of jeans is one of the main pollutants within the fashion industry.

COMPETITIVE LANDSCAPE
Levi’s enjoys success

Levi Strauss España consolidated its leading position in jeans by recording the fastest retail value share growth in 2018. The company benefits from the high popularity of Levi’s among “it-girls” and fashion bloggers, who have also helped to popularise its traditional branded T-shirts.

Fast-fashion brands increase the pressure on the leader

Fast-fashion companies filled the remaining five places in the top six in retail value share terms in 2018. The second-ranked player, Primark Tiendas, continues to benefit from its offer of low-priced products, which are especially popular among younger consumers.

Mono brand concept in jeans

A number of established players, including Guess Apparel Spain (Guess), are looking for strategies that will enable them to compete in a highly competitive category like jeans in Spain. One of the key strategies encompasses the opening of mono brand outlets, although Levi Strauss España has not followed this concept.

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Jeans in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Spain?
  • What are the major brands in Spain?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Spain - Category analysis

HEADLINES

PROSPECTS

Polarised demand for jeans
Informal dress codes boost sales
Sustainability emerges as a consumer consideration

COMPETITIVE LANDSCAPE

Levi’s enjoys success
Fast-fashion brands increase the pressure on the leader
Mono brand concept in jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Experience over acquisition
Comfort drives sales
Fast-fashion brands gain momentum in a highly fragmented landscape
Internet sales keep growing
Economic indicators and technology are set to define the outlook

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources