Consumers are likely to continue to rationalise their apparel purchases and spend more on essentials. Moreover, some are predicted to increasingly opt for second-hand jeans or rent, copying retail models such as those already established in Europe.
The jeans category is expected to derive significant benefit from a high level of innovation in terms of materials used over the forecast period. Sustainability efforts include the use of recycled materials, organic cotton and even hemp, as well as sustainable production processes using less water.
The pandemic enhanced awareness of the importance of building and taking care of community hence the #compracolombia campaign is expected to generate a significant increase in sales of local brands. This will also be stimulated by strong inflationary rates and disruptions of foreign stocks proving the resilience of local brands in comparison to imported products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Jeans industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!