Brands in Colombia are expected to continue exploring and adopting eco-friendly materials for denim production. This includes using organic cotton, recycled denim fibres, and other sustainable fabrics.
Several local and international brands, such as Pull & Bear, Stradivarius, and Gef offer jeans in Colombia, and they compete by offering price promotions. Colombian brands are expected to continue competing in jeans through various price strategies, regardless of the jeans category, offering competitive pricing to position their jeans as affordable and accessible options.
Consumers are expected to choose to ignore higher prices on jeans when requiring a perfect fit. Consumers recognise the value of investing in high-quality denim that accentuates their best features and provides durability.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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