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Country Report

Jeans in

Jeans in Sweden

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Varied performance amongst jeans price segments set to continue

Economy jeans is expected to record the strongest retail volume and current value growth among the various price segments over the forecast period, whilst premium jeans will likely record only a modest decline in retail volume sales. The rationale is that increasing inequality in Sweden will lead to stronger growth of the highest and lowest socioeconomic groups, with a stagnant middle class.

Jeans continues to be negatively affected by athleisure

Jeans performed poorly in 2019 as the athleisure trend continued to gain ground and as Swedish men also returned to wearing trousers rather than jeans. There were also many other variants of trousers for men such as chinos, suit trousers or more functional attire.

Skinny jeans remain on trend

In terms of trends, skinny or slim jeans remained on trend in Sweden for both men and women in 2019. However, many fashion pages highlighted more comfortable jeans which are not too tight or too loose in both standard jeans and boot cut options in 2019.

COMPETITIVE LANDSCAPE

Economy jeans remains the most popular price segment

While premium jeans recorded the strongest retail value growth in 2019, economy jeans continued to account for the largest share of overall sales. This is due to the strong position of players such as H&M Hennes & Mauritz Sverige, KappAhl Sverige and Dressmann, although none of these players performed particularly well in terms of retail value growth in 2019 as frequent discounting took its toll.

International premium brands perform well

International premium brands, such as Levi’s and Lee performed better than the majority of super premium brands such as Diesel, G-Star Raw and Acne in 2019. The latter brands struggle to convince consumers about their added value.

Domestic players struggle

The classic Swedish jeans/clothing player, JC Jeans Company (Denim Island AB), entered bankruptcy in 2019 following several years of poor performance and restructuring. All of its 30 stores, along with its online store, closed, which naturally restricted growth of standard jeans.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Sweden - Category analysis

HEADLINES

PROSPECTS

Varied performance amongst jeans price segments set to continue

Jeans continues to be negatively affected by athleisure

Skinny jeans remain on trend

COMPETITIVE LANDSCAPE

Economy jeans remains the most popular price segment

International premium brands perform well

Domestic players struggle

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour leads to ongoing sluggish growth of apparel and footwear

Increasing competition between brands and retailers in apparel

Swedish apparel giants lead although niche and sportswear players gain ground

E-commerce continues to take share

Physical and omni-channel retailers expected to test new strategies to capitalise on e-commerce

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Varied performance amongst jeans price segments set to continue

Jeans continues to be negatively affected by athleisure

Skinny jeans remain on trend

COMPETITIVE LANDSCAPE

Economy jeans remains the most popular price segment

International premium brands perform well

Domestic players struggle

Samples

Overview

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Table of Contents

Jeans in Sweden - Category analysis

HEADLINES

PROSPECTS

Varied performance amongst jeans price segments set to continue

Jeans continues to be negatively affected by athleisure

Skinny jeans remain on trend

COMPETITIVE LANDSCAPE

Economy jeans remains the most popular price segment

International premium brands perform well

Domestic players struggle

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour leads to ongoing sluggish growth of apparel and footwear

Increasing competition between brands and retailers in apparel

Swedish apparel giants lead although niche and sportswear players gain ground

E-commerce continues to take share

Physical and omni-channel retailers expected to test new strategies to capitalise on e-commerce

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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