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Country Report

Jeans in

Jeans in Sweden

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Jeans sees a dramatic decline in 2020 as consumers avoid unnecessary shopping trips

With large swathes of Swedish society refraining from making non-essential visits to retail outlets in 2020, retailers were not able to prevent the near-collapse of physical retail sales of apparel. Jeans is a product that most consumers prefer to try on before purchasing, thanks to differences in quality between brands and stores and poor standardisation of sizes (there can be significant size differences between same-size items across brands).

COVID-19 hampers new product development in jeans as players focus on profit margins and offloading old stock

Several important players had moved in and out of bankruptcy and undergone reconstruction prior to the COVID-19 pandemic, which effectively stopped many ongoing rebranding and re-launching processes. As consumers deferred making new purchases, jeans manufacturers also delayed attempts to drive new sales and focused instead on ensuring profit margins in new brands and selling off existing stocks at significantly lower prices.

International premium brands perform well, but economy jeans accounts for the largest share

International premium brand Levi’s maintained its lead in jeans in 2020 thanks to its strong brand recognition and reputation as being of high quality. Levi’s also offers frequent discounting, while its business model includes distribution by Levi Strauss Sweden to 23 retail stores managed by regional player Varner Brand Stores, which has good experience of the local economy.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Jeans sees a dramatic decline in 2020 as consumers avoid unnecessary shopping trips

COVID-19 hampers new product development in jeans as players focus on profit margins and offloading old stock

International premium brands perform well, but economy jeans accounts for the largest share

RECOVERY AND OPPORTUNITIES

Value sales of jeans will be hampered in the short term

Complex economic factors will converge to hamper growth in jeans in the future

Jeans will continue to be impacted by athleisure and changes in consumer behaviour, but opportunities for growth remain

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2015-2020
Table 2 Sales of Jeans by Category: Value 2015-2020
Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 6 Sales of Men’s Jeans by Category: Value 2015-2020
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 10 Sales of Women’s Jeans by Category: Value 2015-2020
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Jeans: % Value 2016-2020
Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Jeans in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Jeans sees a dramatic decline in 2020 as consumers avoid unnecessary shopping trips

COVID-19 hampers new product development in jeans as players focus on profit margins and offloading old stock

International premium brands perform well, but economy jeans accounts for the largest share

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Overview

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Table of Contents

Jeans in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Jeans sees a dramatic decline in 2020 as consumers avoid unnecessary shopping trips

COVID-19 hampers new product development in jeans as players focus on profit margins and offloading old stock

International premium brands perform well, but economy jeans accounts for the largest share

RECOVERY AND OPPORTUNITIES

Value sales of jeans will be hampered in the short term

Complex economic factors will converge to hamper growth in jeans in the future

Jeans will continue to be impacted by athleisure and changes in consumer behaviour, but opportunities for growth remain

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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