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Country Report

Jeans in

Jeans in Sweden

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans declines due to growing interest in trousers

Both men and women showed increased demand for trousers during 2017, leading jeans to show a modest decline. Younger Swedish males’ growing preference for a stylish well-dressed appearance in the urban areas further drove this trend as well as the overall poor performance of apparel.

Super-premium jeans grows the fastest for both men and women in 2017

Sales of economy, standard and premium jeans declined for both men and women in 2017. Super-premium jeans for women and men were the exception as consumers that demand these more expensive jeans are less concerned about the sale campaigns of jeans and tended to purchase these jeans at the original price instead of looking for sales.

Recovery of some jeans categories expected in the forecast period

Premium and economy jeans are expected to see stronger growth than standard jeans in the forecast period as the income distribution gap is anticipated to continue to grow; in general jeans will perform better when the trousers trend matures. Premium men’s jeans is projected to show stronger growth than women’s as men will be demanding more branded jeans whilst women tend to mix and match between H&M and more expensive super-premium jeans.

COMPETITIVE LANDSCAPE

H&M remains the largest jeans brand, but Levi is stepping up

H&M remained the leading jeans company in Sweden in 2017, with its range of brands H&M, Weekday, & Other Stories and the brand Cheap Monday. Levi’s was the second largest brand within jeans as consumers have strong awareness of the brand as well as due to its longstanding presence on the Swedish market.

JC experiences the largest decline in 2017

JC has been struggling in Sweden for a couple of years. The brand suffered in 2015 when several franchising stores dissolved their agreement and created a new franchising chain called Jeansbolaget.

A stronger focus on eco-friendly jeans is expected to become stronger over the forecast period

Brands with a strong niche were the most successful ones during 2017 and are expected to continue performing well in the forecast period. Velour by Nostalgia was the first brand to receive the eco-friendly certificate Svanen in early 2017; the brand Cubus was certified afterwards, in the same year.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Sweden - Category analysis

HEADLINES

PROSPECTS

Jeans declines due to growing interest in trousers

Super-premium jeans grows the fastest for both men and women in 2017

Recovery of some jeans categories expected in the forecast period

COMPETITIVE LANDSCAPE

H&M remains the largest jeans brand, but Levi is stepping up

JC experiences the largest decline in 2017

A stronger focus on eco-friendly jeans is expected to become stronger over the forecast period

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sales decline during 2017

Consumers change their preference to other goods than apparel and footwear in 2017

Apparel and footwear market comprises strong domestic players

Internet retailing drives sales of apparel and footwear

Apparel and footwear companies will put more effort into enhancing growth in the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans declines due to growing interest in trousers

Super-premium jeans grows the fastest for both men and women in 2017

Recovery of some jeans categories expected in the forecast period

COMPETITIVE LANDSCAPE

H&M remains the largest jeans brand, but Levi is stepping up

JC experiences the largest decline in 2017

A stronger focus on eco-friendly jeans is expected to become stronger over the forecast period

Samples

Overview

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Table of Contents

Jeans in Sweden - Category analysis

HEADLINES

PROSPECTS

Jeans declines due to growing interest in trousers

Super-premium jeans grows the fastest for both men and women in 2017

Recovery of some jeans categories expected in the forecast period

COMPETITIVE LANDSCAPE

H&M remains the largest jeans brand, but Levi is stepping up

JC experiences the largest decline in 2017

A stronger focus on eco-friendly jeans is expected to become stronger over the forecast period

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sales decline during 2017

Consumers change their preference to other goods than apparel and footwear in 2017

Apparel and footwear market comprises strong domestic players

Internet retailing drives sales of apparel and footwear

Apparel and footwear companies will put more effort into enhancing growth in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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