During the forecast period, jeans are expected to witness a low CAGR of 1% in comparison to trousers and shorts, which are expected to grow at CAGR of 2%. Although value sales will not return to pre-pandemic levels until 2024, retail volume sales will take slightly longer to recover.
Jeans is a highly standardised category with only slight differences between different types of brands and price levels. With price and quality differences relatively narrow within each segment, consumers have little incentive to shop around for alternatives.
In order to create competitive advantage, jeans’ retailers are expected to strengthen the unique selling points of key brands. As one of the fashion’s most polluting items, jeans have started to become more sustainable, whether that’s through local manufacturing, upcycling or reduced water and chemicals.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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