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Country Report

Jeans in

Jeans in Thailand

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand among tourists significantly boosts jeans sales

Jeans are seen as classic and essential items in Thailand. Apart from demand among local consumers, jeans are also gaining attention among inbound tourists, especially from Asian countries such as China, Malaysia, Taiwan, Hong Kong, and Korea.

Focus on product line extensions

The attractiveness of jeans in Thailand is drawing the attention of new brands. During 2016-17, Uniqlo – a leading fast fashion brand – launched Uniqlo jeans collections.

Brands to drive sales via promotions

On average, brands launch at least two collections a year to maintain their presence and attract consumers. Also, Thai consumers are curbing spending and becoming more price-sensitive.

COMPETITIVE LANDSCAPE

Levi by DKSH (Thailand) maintains lead in highly fragmented market

DKSH (Thailand) – an authorised distributor of Levi’s – continues to lead jeans sales, with the company posting double-digit value growth and introducing a number of new launches under Levi’s Orange Tab collection in 2017. In addition, the company set up its “501®DAY CELEBBRATION” event to celebrate the 114th anniversary of Levi’s.

Mc Group follows product line extension strategy

Mc Group Plc – a local manufacturer in jeans – has managed to retain its leading position thanks to its long-standing prominence. The company offers a wide range of products in several styles and price platforms, targeting consumers with a range of different preferences.

Fast fashion brands targeting jeans

As fast fashion brands lead sales in many categories in apparel, they are also penetrating jeans. During 2016-17, Uniqlo introduced its Uniqlo Jeans product line with a focus on “Uniqlo Denim Innovation Centre” as its unique selling point.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Thailand - Category analysis

HEADLINES

PROSPECTS

Demand among tourists significantly boosts jeans sales

Focus on product line extensions

Brands to drive sales via promotions

COMPETITIVE LANDSCAPE

Levi by DKSH (Thailand) maintains lead in highly fragmented market

Mc Group follows product line extension strategy

Fast fashion brands targeting jeans

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand among tourists significantly boosts jeans sales

Focus on product line extensions

Brands to drive sales via promotions

COMPETITIVE LANDSCAPE

Levi by DKSH (Thailand) maintains lead in highly fragmented market

Mc Group follows product line extension strategy

Fast fashion brands targeting jeans

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Overview

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Table of Contents

Jeans in Thailand - Category analysis

HEADLINES

PROSPECTS

Demand among tourists significantly boosts jeans sales

Focus on product line extensions

Brands to drive sales via promotions

COMPETITIVE LANDSCAPE

Levi by DKSH (Thailand) maintains lead in highly fragmented market

Mc Group follows product line extension strategy

Fast fashion brands targeting jeans

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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