Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Jeans in

Jeans in Thailand

Mar 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Street fashion trend in Thailand still includes jeans, the consumer base for which is significantly large and wider than it is for other apparel categories

Value growth of jeans slowed down in 2019, despite jeans being highly demanded historically as well as more recently in Thailand, where the street fashion trend still includes jeans – especially jeans with sneakers. Denim is highly visible among Thai consumers and remain must-have items in the wardrobes of a wide consumer audience, as they appeal to many for their versatility and are easy to mix and match with other garments.

Given the demand for jeans, competition among jeans players and brands has only intensified

Because jeans remain and are set to remain widely popular in the country, competition among jeans players and brands has only intensified. Premium and standard brands are increasingly challenged by fast fashion as well as by smaller brands, and particularly by some domestic brands that are offering good-quality and innovative products at more affordable prices.

Using innovative technology, brands develop a host of new denim fabrics to meet consumers’ increasingly diverse needs

In order to meet consumers’ increasingly diverse needs, many jeans brands are attempting to develop new denim fabrics that are more functional, fashionable or both. Among the smaller players, the enterprising and highly successful BJ Jeans has developed jeans fabric that offers UV protection fibre and quick-drying, well-ventilated fabric to produce jeans that are particularly well suited to Thailand’s rainy conditions and hot, humid climate.

COMPETITIVE LANDSCAPE

Leading brand Levi’s introduces two special collections – one in collaboration with Hello Kitty and another focussed on sneaker jeans

Levi’s, distributed by DKSH (Thailand), remained the country’s leading jeans brand in 2019, a year in which the iconic brand continued to offer its customisation service online and in-store as well as a tailoring and repair service, and in which it introduced two special new collections. Over the year Levi’s collaborated with the Japanese company Sanrio to celebrate the anniversary of Hello Kitty, the globally popular fictional cartoon character noted for her red bow and lack of a mouth.

With its flexible production line and innovative BJ Jeans stands out among the many smaller brands by its ability to adapt quickly to changing trends

BJ Jeans is a Thai brand of jeans that stands out among the numerous small brands competing for a share of the Thai market within the arena of jeans as well as fast fashion. With branches spread over 100 locations within the country, BJ Jeans offers quality jeans for affordable prices and has a fairly wide customer base comprising men, women and children.

Mc Jeans pushes back against fast fashion encroachment by introducing several new collections: Mc Biker, Mc Wear and Mc Sneaker Selvedge Walker

The entry of fast fashion brands into Thailand has made the apparel and footwear market even more competitive, placing pressure on incumbent specialist jeans brands such as Levi’s, Mc Jeans, Lee and Wrangler through low pricing and the regular updating of their collections, including their ranges of jeans. One specialist jeans player that has been pushing back against fast fashion encroachment is Mc Jeans, which has been striving for product diversification and which launched several new collections in 2018-2019 to suit various lifestyles.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Jeans in Thailand - Category analysis

HEADLINES

PROSPECTS

Street fashion trend in Thailand still includes jeans, the consumer base for which is significantly large and wider than it is for other apparel categories

Given the demand for jeans, competition among jeans players and brands has only intensified

Using innovative technology, brands develop a host of new denim fabrics to meet consumers’ increasingly diverse needs

COMPETITIVE LANDSCAPE

Leading brand Levi’s introduces two special collections – one in collaboration with Hello Kitty and another focussed on sneaker jeans

With its flexible production line and innovative BJ Jeans stands out among the many smaller brands by its ability to adapt quickly to changing trends

Mc Jeans pushes back against fast fashion encroachment by introducing several new collections: Mc Biker, Mc Wear and Mc Sneaker Selvedge Walker

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 NBO Company Shares of Jeans: % Value 2015-2019
Table 12 LBN Brand Shares of Jeans: % Value 2016-2019
Table 13 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 14 Forecast Sales of Jeans by Category: Value 2019-2024
Table 15 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 17 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 18 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 21 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 22 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

Table 25 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 26 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 27 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 28 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 30 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 31 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 32 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 33 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 34 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 35 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Street fashion trend in Thailand still includes jeans, the consumer base for which is significantly large and wider than it is for other apparel categories

Given the demand for jeans, competition among jeans players and brands has only intensified

Using innovative technology, brands develop a host of new denim fabrics to meet consumers’ increasingly diverse needs

COMPETITIVE LANDSCAPE

Leading brand Levi’s introduces two special collections – one in collaboration with Hello Kitty and another focussed on sneaker jeans

With its flexible production line and innovative BJ Jeans stands out among the many smaller brands by its ability to adapt quickly to changing trends

Mc Jeans pushes back against fast fashion encroachment by introducing several new collections: Mc Biker, Mc Wear and Mc Sneaker Selvedge Walker

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Jeans in Thailand - Category analysis

HEADLINES

PROSPECTS

Street fashion trend in Thailand still includes jeans, the consumer base for which is significantly large and wider than it is for other apparel categories

Given the demand for jeans, competition among jeans players and brands has only intensified

Using innovative technology, brands develop a host of new denim fabrics to meet consumers’ increasingly diverse needs

COMPETITIVE LANDSCAPE

Leading brand Levi’s introduces two special collections – one in collaboration with Hello Kitty and another focussed on sneaker jeans

With its flexible production line and innovative BJ Jeans stands out among the many smaller brands by its ability to adapt quickly to changing trends

Mc Jeans pushes back against fast fashion encroachment by introducing several new collections: Mc Biker, Mc Wear and Mc Sneaker Selvedge Walker

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports