Jeans in Thailand

March 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Jeans industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Jeans industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Jeans in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Jeans in Thailand?
  • Which are the leading brands in Thailand?
  • How are products distributed in Thailand?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Jeans in Thailand?
  • Where is future growth expected to be most dynamic?

Jeans in Thailand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Jeans struggle to recover as COVID-19 continues to influence market demand
Mc Jeans launches biker range while Levi’s focuses on collaborations
Players continue to invest in CSR activities as consumers become more ethical shoppers

PROSPECTS AND OPPORTUNITIES

Strong recovery expected from jeans as an important everyday item of apparel
Sustainability in focus
Personalisation, customisation and innovation expected to be seen in jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2016-2021 Table 2 Sales of Jeans by Category: Value 2016-2021 Table 3 Sales of Jeans by Category: % Volume Growth 2016-2021 Table 4 Sales of Jeans by Category: % Value Growth 2016-2021 Table 5 Sales of Men’s Jeans by Category: Volume 2016-2021 Table 6 Sales of Men’s Jeans by Category: Value 2016-2021 Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021 Table 8 Sales of Men’s Jeans by Category: % Value Growth 2016-2021 Table 9 Sales of Women’s Jeans by Category: Volume 2016-2021 Table 10 Sales of Women’s Jeans by Category: Value 2016-2021 Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021 Table 12 Sales of Women’s Jeans by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Jeans: % Value 2017-2021 Table 14 LBN Brand Shares of Jeans: % Value 2018-2021 Table 15 Forecast Sales of Jeans by Category: Volume 2021-2026 Table 16 Forecast Sales of Jeans by Category: Value 2021-2026 Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Jeans by Category: % Value Growth 2021-2026 Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026 Table 20 Forecast Sales of Men’s Jeans by Category: Value 2021-2026 Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026 Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026 Table 24 Forecast Sales of Women’s Jeans by Category: Value 2021-2026 Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 28 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 31 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 33 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Jeans

  • Economy Jeans
  • Standard Jeans
  • Premium Jeans
  • Super Premium Jeans

Jeans

This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Jeans research and analysis database.

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