Attitudes to fashion have changed since the COVID-19 pandemic which the rise in homeworking arrangements and long periods at home having placed an increased focus on comfort, albeit style still remains important. In line with this, there is expected to be a growing consumer preference for comfortable jeans including loose-fit style jeans and super stretchable jeans over the forecast period.
Aside from a focus on comfort and style it is also likely that brands will focus on creating innovative new product developments to attract shoppers. For instance, this could include adding cooling technology, utilising sustainable materials or creating features for a specific target audience.
Manufacturers and brands of jeans are looking to go greener and to pay it forward through CSR programmes and new product developments, with this trend set to continue blossoming over the forecast period. For instance, Mc Jeans teamed up with the Faculty of Decorative Arts, Silpakorn University to provide materials and equipment such as denim, thread, leather labels, buttons, rivets, zippers, in order to promote and develop education around jeans design among students.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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