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Country Report

Jeans in

Jeans in Thailand

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wide consumer segment and strong sales through department stores boost growth

The strong growth recorded in sales of jeans in 2018 can be linked to numerous factors, not least the street fashion trend which continued from 2017. Denim is becoming more visible among Thai consumers and Jeans have become must-have items in the wardrobes of a wide consumer audience.

New fabric technologies likely to be witnessed in jeans

Many major jeans brands are attempting to develop new denim fabrics in order to meet the increasingly diverse needs of consumers. Indeed, innovation in denim fabrics is one of the main factors behind the shifting status of jeans from functional to fashionable garments.

COMPETITIVE LANDSCAPE

Levi’s by DKSH (Thailand) Co Ltd maintains its lead despite strong competition

Levi’s (distributed by DKSH (Thailand) Co) remained the country’s leading jeans brand in 2018. Throughout the year, DKSH staged promotional events for the brand, including Levi’s United by The Beat and the Levi’s 501 145 years’ anniversary.

Traditional jeans brands face strong competition from fast fashion players

Jeans is a highly competitive category with numerous brands present, including specialist jeans brands Levi’s, Mc Jeans, Lee and Wrangler as well as major fast fashion players Zara, H&M and Uniqlo. The starting point for the fast fashion brands is the strong performances seen in sales of jeans in recent years.

Premium and super premium brands becoming increasingly influential

One of the major developments in jeans towards the end of the review period there was the emergence of numerous niche newcomers in premium and super premium jeans, including both international and local players. This has given consumers a wider variety of brands to choose from at the higher end of the price spectrum.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Thailand - Category analysis

HEADLINES

PROSPECTS

Wide consumer segment and strong sales through department stores boost growth

New fabric technologies likely to be witnessed in jeans

COMPETITIVE LANDSCAPE

Levi’s by DKSH (Thailand) Co Ltd maintains its lead despite strong competition

Traditional jeans brands face strong competition from fast fashion players

Premium and super premium brands becoming increasingly influential

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Thailand

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Executive Summary

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PROSPECTS

Wide consumer segment and strong sales through department stores boost growth

New fabric technologies likely to be witnessed in jeans

COMPETITIVE LANDSCAPE

Levi’s by DKSH (Thailand) Co Ltd maintains its lead despite strong competition

Traditional jeans brands face strong competition from fast fashion players

Premium and super premium brands becoming increasingly influential

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Table of Contents

Jeans in Thailand - Category analysis

HEADLINES

PROSPECTS

Wide consumer segment and strong sales through department stores boost growth

New fabric technologies likely to be witnessed in jeans

COMPETITIVE LANDSCAPE

Levi’s by DKSH (Thailand) Co Ltd maintains its lead despite strong competition

Traditional jeans brands face strong competition from fast fashion players

Premium and super premium brands becoming increasingly influential

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

DEFINITIONS

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