In South Africa, there is increasing demand for inclusive jeans, especially for women with fuller figures, with players not always taking this into consideration when launching new collections or ranges. Nevertheless, various efforts from brands are emerging to offer inclusive ranges of jeans, including H&M, Cotton On and even value brands such as Ackermans.
Since the pandemic, there has been even more of a shift towards understanding the role that apparel and footwear producers play when in terms of social and environmental impact. While many local consumers focus on value for money due to the elevated cost of living in South Africa, this is not the only concern of the average consumer.
With consumers understanding the impact of fast fashion on the environment, an increasing number are choosing second-hand clothing options. Second-hand clothing is becoming increasingly attractive to many South Africans as they believe they are saving money, while at the same time contributing to ethical and sustainable practices.
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Understand the latest market trends and future growth opportunities for the Jeans industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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