Many local consumers chose to purchase economy jeans towards the end of the review period as they looked to reduce their expenditure in line with the rising cost of living and declining disposable incomes. While overall demand for more expensive jeans will continue to be driven by affluent consumers, some South Africans may invest in premium and super premium jeans when they are offered at a discount during sales periods.
An increasing number of female consumers in South Africa are voicing their concerns on various social media platforms that many brands of jeans are not designed with curvy or pear-shaped body types in mind. Many fashion retailers in South Africa still do not offer a wide enough range of sizes and cuts of jeans that make them inclusive of all female body shapes.
Consumers are becoming increasingly aware of environmental issues linked to the fashion industry, in particular the negative effects of producing denim jeans, including high water usage during manufacturing. Jeans are often made from denim material, which due to its durable nature, also makes it difficult to decompose over a period of time.
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Understand the latest market trends and future growth opportunities for the Jeans industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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