Jeans are expected to see slow, yet steady growth in volume terms over the forecast period, with men’s jeans continuing to account for a larger share of sales than women’s jeans in Turkey in 2027. Indeed, the gap is set to widen over the forecast period, with men’s jeans projected to see faster growth, partly because men have fewer alternatives to jeans than women.
As in 2022, comfort with be a key trend in jeans, with the pandemic experience having increased consumers’ appreciation of more relaxed styles. This is likely to see a shift away from stretch and skinny jeans as consumers opt for looser-fitting products.
Sustainability will also be a key trend in jeans during the forecast period. In line with rising levels of environmental awareness, top brands such as Mavi, Colion’s and Levi’s are looking to make greater use of the circular economy.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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