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Country Report

Jeans in

Jeans in Turkey

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to reduced demand for jeans as consumers in home seclusion preferred comfortable apparel

In 2020, as a result of the lifestyle changes associated with the COVID-19 pandemic, consumer demand for products in jeans declined. As consumers shifted to work from home arrangements and spent more time in home seclusion as a result of lockdown restrictions during the COVID-19 pandemic, they opted instead for softer fabrics and elastic waistbands as these were more comfortable.

Leading brands continue to invest in standard jeans

In 2020, during the COVID-19 crisis, standard jeans continued to benefit from investment by leading brands in the category such as LC Waikiki, Mavi, Koton and Defacto. These brands are well-known for offering quality jeans at affordable prices that make them widely accessible to a range of consumers in Turkey.

Unit price increases slow in 2020 following a sharp increase in 2019

The growth rate for unit prices in jeans reached its peak in 2019, which means that unit price increases were much less extreme in 2020. In 2019, unit price rises were mostly concentrated among brands selling economy jeans and standard jeans such as LC Waikiki and Koton.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to reduced demand for jeans as consumers in home seclusion preferred comfortable apparel

Leading brands continue to invest in standard jeans

Unit price increases slow in 2020 following a sharp increase in 2019

RECOVERY AND OPPORTUNITIES

Players offer competitive prices to stimulate impulse purchases

Men’s jeans lead value sales whilst women’s jeans remains the focus of innovation

The comfort and sustainability trends look set to enter jeans in the coming years

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2015-2020
Table 2 Sales of Jeans by Category: Value 2015-2020
Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 6 Sales of Men’s Jeans by Category: Value 2015-2020
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 10 Sales of Women’s Jeans by Category: Value 2015-2020
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Jeans: % Value 2016-2020
Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Jeans in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to reduced demand for jeans as consumers in home seclusion preferred comfortable apparel

Leading brands continue to invest in standard jeans

Unit price increases slow in 2020 following a sharp increase in 2019

Samples

Overview

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Table of Contents

Jeans in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to reduced demand for jeans as consumers in home seclusion preferred comfortable apparel

Leading brands continue to invest in standard jeans

Unit price increases slow in 2020 following a sharp increase in 2019

RECOVERY AND OPPORTUNITIES

Players offer competitive prices to stimulate impulse purchases

Men’s jeans lead value sales whilst women’s jeans remains the focus of innovation

The comfort and sustainability trends look set to enter jeans in the coming years

CATEGORY DATA

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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