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Country Report

Jeans in

Jeans in Turkey

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans registers positive current value growth

The jeans category has continued to benefit from ongoing demand for jeans amongst the young and middle-aged population, and from successful marketing activities and new product launches by the leading companies. The main impetus behind the performance of standard jeans will be the expected continuation of company investment in jeans over the forecast period.

Standard jeans records the most dynamic performance in 2017

The standard jeans category benefited from increasing investment by leading brands such as LC Waikiki, Defacto, Koton and Colin’s over the review period. Mavi launched an eye-catching advertising campaign for its new j JetBlack collection, which features famous actor Kivanc Tatlitug, while Koton used the Turkish celebrity Fahriye Evcen.

Consumers are favouring both new and established styles

In 2017 skinny jeans remained the most popular fit within both men’s jeans and women’s jeans categories. In addition, low-cut jeans were highly popular, especially among men, while in women’s jeans, the retro-style, high-waist jeans called “mom jeans” were highly favoured.

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead jeans

LC Waikiki Magazacilik continued to lead jeans in 2017. The company led both men’s jeans and women’s jeans as it invested in extensive outlet penetration throughout Turkey.

Department stores is an important distribution channel

YKM and Boyner, both owned by Boyner Buyuk Magazacilik, are the leading department store chains in Turkey, and these retailers also remain the leaders in terms of offering private label apparel in the country. Nevertheless, overall sales of private label jeans remained at a low level at the end of the review period, mainly due to the fact that the majority of jeans sold by YKM and Boyner towards the end of the review period were branded.

An increasing number of fast-fashion retail outlets invests in jeans

Less expensive types of jeans have achieved further strong growth in Turkey, resulting in the leading fast-fashion operators such as Mango, Zara and H&M maintaining competitive value shares in jeans. For instance, the wide and constantly growing product portfolio of H&M, and the brand’s pursuit of trends for consumers of various ages and builds and with individual preferences, have contributed strongly to the successful development of local retail chains, which include LC Waikiki, Defacto and Koton, which invested in jeans lines over the review period.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Turkey - Category analysis

HEADLINES

PROSPECTS

Jeans registers positive current value growth

Standard jeans records the most dynamic performance in 2017

Consumers are favouring both new and established styles

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead jeans

Department stores is an important distribution channel

An increasing number of fast-fashion retail outlets invests in jeans

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to record growth in 2017

The rise of athleisure

New brands intensify competition

Omnichannel retailing grows

The outlook is positive

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans registers positive current value growth

Standard jeans records the most dynamic performance in 2017

Consumers are favouring both new and established styles

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead jeans

Department stores is an important distribution channel

An increasing number of fast-fashion retail outlets invests in jeans

Samples

Overview

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Table of Contents

Jeans in Turkey - Category analysis

HEADLINES

PROSPECTS

Jeans registers positive current value growth

Standard jeans records the most dynamic performance in 2017

Consumers are favouring both new and established styles

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead jeans

Department stores is an important distribution channel

An increasing number of fast-fashion retail outlets invests in jeans

CATEGORY DATA

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to record growth in 2017

The rise of athleisure

New brands intensify competition

Omnichannel retailing grows

The outlook is positive

MARKET DATA

DEFINITIONS

SOURCES

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