The increasing popularity that jeans have enjoyed in the UK in 2022 is likely to continue during the forecast period, leading to healthy volume and current value growth rates across economy, standard, premium and super premium jeans alike. With the current economic landscape and uncertainty surrounding inflation for the initial years of the forecast period, premium and super premium jeans are not expected to recover to their pre-pandemic levels of volume sales in 2023; however, both are projected to outgrow their 2019 sales by the middle of the forecast period.
British consumers have become increasingly environmentally-conscious in recent years, and this trend is expected to grow in importance for consumers in the UK during the forecast period. Brands with eco-friendly credentials are likely to see growth across all four price segments.
The e-commerce channel grew significantly in apparel in 2020, when COVID-19 hit the UK and lockdowns and restrictions began. Even though non-essential stores opened their doors for customers in April 2021, online sales continued to grow, and for jeans it has been outpacing overall apparel.
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Understand the latest market trends and future growth opportunities for the Jeans industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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