Recent years have seen a shift towards more casual styles of dress in Dutch offices as workplace culture has evolved to focus less on formality and this will support volume sales. In addition, the more flexible approach to working that has seen an increase in freelancing, the use of co-working spaces, working from home and a less rigid understanding of professional attire will continue to benefit jeans.
Over the long terms, there are challenges to the continued growth of jeans. The younger generation are increasingly buying athleisure, not just for sporting activities, but also to replace jeans for everyday wear.
Jeans brands will increasingly collaborate with other brands that naturally fit with their messaging. For instance, G-Star Raw, one of the largest Dutch manufacturers of jeans has partners with e-bike manufacturer SUPER73 to produce a limited edition, statement designed electric bike.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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