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Country Report

Jeans in

Jeans in the Netherlands

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Emphasis on sustainability provides niche appeal for smaller local players

Smaller, niche domestic manufacturers are increasingly competitive against larger mainstream jeans brands. These local players are growing their presence and sales through social media marketing and an emphasis on sustainable practices.

Fewer options and less formal dress codes push demand for men’s jeans

The category continued to see positive retail current value sales growth for premium and super premium jeans in 2019. More consumers showed a preference for sophisticated products, and a willingness to pay higher prices for jeans that offer comfort, but can also be worn as a fashion accessory.

Focus on price underpins higher sales of economy and standard jeans

Jeans remains a highly popular type of apparel in the Netherlands. Almost all 18-year-old-and-over Dutch consumers wear jeans.

COMPETITIVE LANDSCAPE

Amsterdenim leverages trendy city image and sophistication trend to raise profile

Amsterdenim, a relatively new designer jeans brand from the Netherlands, is gaining popularity through higher exposure on social media and availability via e-commerce, in addition to a commitment to sustainable production. The Amsterdenim collection includes loose fit versions like Klaas, as well as slim fit Jan and other cuts like Rembrandt.

Garcia uses innovation to add value to strong standard jeans offer

Garcia is a smaller Dutch jeans brand, but with a long-established presence in the market. The player offers mainly standard jeans for men, women and children.

G-Star ramps up image with launch of “our most sustainable jeans ever”

G-Star Raw is one of the most popular premium jeans brands in the Netherlands. G-Star International has consolidated the brand’s position with product innovation and the addressing of issues around sustainability.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Netherlands?
What are the major brands in Netherlands?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Emphasis on sustainability provides niche appeal for smaller local players

Fewer options and less formal dress codes push demand for men’s jeans

Focus on price underpins higher sales of economy and standard jeans

COMPETITIVE LANDSCAPE

Amsterdenim leverages trendy city image and sophistication trend to raise profile

Garcia uses innovation to add value to strong standard jeans offer

G-Star ramps up image with launch of “our most sustainable jeans ever”

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Emphasis on sustainability provides niche appeal for smaller local players

Fewer options and less formal dress codes push demand for men’s jeans

Focus on price underpins higher sales of economy and standard jeans

COMPETITIVE LANDSCAPE

Amsterdenim leverages trendy city image and sophistication trend to raise profile

Garcia uses innovation to add value to strong standard jeans offer

G-Star ramps up image with launch of “our most sustainable jeans ever”

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Overview

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Table of Contents

Jeans in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Emphasis on sustainability provides niche appeal for smaller local players

Fewer options and less formal dress codes push demand for men’s jeans

Focus on price underpins higher sales of economy and standard jeans

COMPETITIVE LANDSCAPE

Amsterdenim leverages trendy city image and sophistication trend to raise profile

Garcia uses innovation to add value to strong standard jeans offer

G-Star ramps up image with launch of “our most sustainable jeans ever”

CATEGORY DATA

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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