Across the forecast period, economy jeans will continue to lead in retail volume terms in both men's and women's jeans. However, despite the economic impact of inflation on disposable incomes, sales of premium and super premium jeans is also set to grow in volume terms, with tourism positively impacting sales, while wealthier consumers are generally less impacted by inflation.
Despite economic hardship, tourism will continue to contribute to growth for luxury brands, including those in jeans. The peak of the season for tourism is the summer; however, as the tourist season is prolonged and extends to September and October, tourism positively impacts premium and super premium jeans performance.
As male consumers are increasingly shifting to sport brands, jeans companies will be placing more emphasis on reaching out to women and teenagers, which represent higher growth potential for jeans sales. This is set to be the core target group for most economy brands.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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