Jeans is projected to see positive, if slow, retail current value growth (marginal-to-moderate declines in constant 2023 terms) in the forecast period. However, high maturity will continue to curb retail volume growth.
According to the Institut Français de la Mode, the main criterion for buying jeans in Italy is comfort (63.5% of Italian consumers surveyed), closely followed by price (60.
Super premium jeans are gaining increasing attention from brand owners. They aim to leverage the growing demand for high-end, high-quality, design, exclusive and innovative jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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