Jeans in Italy

November 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Jeans industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Jeans industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Jeans in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Jeans in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Jeans in Italy?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Jeans in Italy - Category analysis

KEY DATA FINDINGS

Jeans returns to the pre-pandemic retail current value level with the resumption of socially active lifestyles
Growing polarisation trend impacts jeans
Levi’s continues to lead while celebrating its 501 jeans anniversary
Jeans’ performance to be limited by high maturity
Comfort, price, sustainability and personalisation to provide key criteria when purchasing jeans
Super premium jeans to continue to expand
Table 1 Sales of Jeans by Category: Volume 2018-2023
Table 2 Sales of Jeans by Category: Value 2018-2023
Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Jeans: % Value 2019-2023
Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

Apparel and Footwear in Italy - Industry Overview

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Jeans

  • Economy Jeans
  • Standard Jeans
  • Premium Jeans
  • Super Premium Jeans

Jeans

This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.

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This report originates from Passport, our Jeans research and analysis database.

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