Jeans is projected to see positive, if slowing, retail volume and value growth in the early-to-mid-forecast period, before witnessing negative volume growth from 2026. The lingering economic effects of the pandemic and more recent inflationary pressures will continue to restrain demand, and volume sales are predicted to fall short of 2019 levels at the end of the forecast period.
Jeans will continue to benefit from the rising casual clothing trend, as well as appeal through resistance and versatility. Jeans are long-lasting and are also suitable wear for a whole host of occasions ranging from causal to formal.
Sustainability is increasingly important to Italian consumers when they make purchasing and consumption choices. With consumers becoming more aware of the environmental impact of jeans production in terms of water consumption and the frequent use of pesticides in cotton fields, players that successfully combine sustainable positioning with accessible prices are expected to be winners.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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