Jeans is a mature category in Norway, as one of the items found in most Norwegian consumers’ wardrobes. Moreover, jeans are worn in informal, and some more formal, working environments.
The rising share of retail sales made through e-commerce supported lesser-known brands, especially in the premium and super premium categories. This trend is expected to continue over the forecast period.
Frequent discounting is expected to remain a major inhibitor to retail value sales growth over the forecast period. Throughout the review period, discounting was a common occurrence, as retailers attempted to cope with the maturity and rising competition in jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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