Total volume sales of jeans look set to increase throughout the forecast period, with all categories projected to develop positively in this respect. The fact that jeans have long had a broad appeal among Hungarians of all ages and income levels due to their comfort, durability and versatility will ensure overall demand remains buoyant.
It is expected stretchable jeans made from a mix of cotton and synthetic materials will continue to gain popularity in Hungary over the forecast period. The growing tendency of some consumers to prioritise comfort over style will boost demand for such products, as will the fact that many people have recently gained weight due to lifestyle changes brought about by COVID-19.
While the outlook for jeans over the forecast period is broadly favourable, growth in total volume sales is projected to slow in 2023. This is partly because many Hungarians will continue to rein in spending as high inflation erodes purchasing power, though the fact that inbound tourism has yet to recover to pre-pandemic levels will also constrain demand in the short term.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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