Although jeans are considered a basic piece of clothing and form part of many Israelis’ wardrobes, the category suffered a severe blow in terms of demand in 2020. The pandemic-induced lockdowns and movement restrictions that continued into 2021 meant that many consumers did not leave their homes.
Premium and super premium jeans saw the strongest decline in 2020 as many consumers were mostly homebound and therefore did not need to buy expensive items. Conversely, super premium and standard jeans were the most dynamic categories in 2021, mostly as a result of the low base that the categories are recovering from but also due to consumers returning to their pre-pandemic lifestyles.
Fox Wizel Ltd retained its leadership of jeans in 2021 increasing its brands’, American Eagle Outfitters and Fox, value share while benefiting from its e-commerce site Terminal X. Although like all major players, Fox lost ground and value sales in 2020 due to reduced demand for jeans, it continued to enhance its online activity and understanding of market changes.
Jeans are often perceived as being items that need to be tried on before buying, but as online websites and sizing charts become more accurate and consumers start learning what their size is for various jeans brands, they become more comfortable to order online. These e-commerce platforms are expected to continue improving during the forecast period as e-commerce continues gaining more dominance in apparel and footwear.
Fox Wizel remained a leading player in jeans due to its established and well-known brands American Eagle Outfitters, Fox and its e-commerce platform, Terminal X. In particular, Terminal X registered especially high retail value sales growth in 2020 and 2021 and is expected to continue increasing its value sales growth and share over the forecast period, maintaining Fox Wizel's lead in jeans.
During the review period, consumers became increasingly aware of environmental protection and sustainability issues. Consequently, some consumers are buying fewer apparel items or are rather choosing apparel that is considered to be sustainable.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Jeans research and analysis database.
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