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Country Report

Jeans in

Jeans in Germany

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans set to remain fairly flat over the forecast period

In 2018, jeans in Germany recorded very modest current value growth, slightly slower compared to the previous year. The category continued to benefit from being a constant in the fashion world, an ability to reinvent itself via new designs and jeans’ generally huge popularity among people of all ages and incomes.

Consumers increasingly expect corporate social responsibility

Consumers in Germany have become increasingly concerned about environmental sustainability and social fairness when making a purchasing decision. Due to the specifics of their production process, which is one of the most environmentally damaging of any garment in apparel, a rising number of consumers are questioning whether it is ethical to purchase jeans from apparel discounter retailers.

Premium and super premium jeans remain on a growth path

In 2018, premium jeans remained the best performing category, followed by super premium jeans. While value growth was slightly slower for women’s premium and super premium jeans compared to 2017, it was stronger for men’s premium and super premium jeans.

COMPETITIVE LANDSCAPE

C&A maintains a slight lead in jeans ahead of H&M

In 2018, C&A remained the leading company in jeans thanks to its longstanding presence in the market and strong brand recognition. In order to improve its position, C&A worked with the sustainability platform Fashion for Good to create Cradle to Cradle Certified Gold jeans as part of its efforts to react to the growing importance of sustainability for consumers.

Levi Strauss strengthens its lead in premium jeans

Levi Strauss further strengthened its leading position in premium jeans in 2018. Against the backdrop of the ongoing casualisation trend, which has boosted demand for high-quality and comfortable products, Levi Strauss benefited from its focus on premium jeans and strong brand recognition in the country.

Jack & Jones focuses on its core business

In 2018, the brand Jack & Jones, which is part of Bestseller Handels, announced that it will place a greater emphasis on jeans, its core business. In this context, it is seeking to improve its production processes to create more sustainable jeans by reducing by half its water and energy consumption.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Germany - Category analysis

HEADLINES

PROSPECTS

Jeans set to remain fairly flat over the forecast period

Consumers increasingly expect corporate social responsibility

Premium and super premium jeans remain on a growth path

COMPETITIVE LANDSCAPE

C&A maintains a slight lead in jeans ahead of H&M

Levi Strauss strengthens its lead in premium jeans

Jack & Jones focuses on its core business

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales decline in 2018

Strong price competition adversely impacts value sales

Brands with a clear positioning succeed in a highly fragmented market

Retail landscape sees significant changes as a result of rising online sales

Fairly flat performance expected over the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Germany

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Executive Summary

New Report Guarantee

PROSPECTS

Jeans set to remain fairly flat over the forecast period

Consumers increasingly expect corporate social responsibility

Premium and super premium jeans remain on a growth path

COMPETITIVE LANDSCAPE

C&A maintains a slight lead in jeans ahead of H&M

Levi Strauss strengthens its lead in premium jeans

Jack & Jones focuses on its core business

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Overview

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Table of Contents

Jeans in Germany - Category analysis

HEADLINES

PROSPECTS

Jeans set to remain fairly flat over the forecast period

Consumers increasingly expect corporate social responsibility

Premium and super premium jeans remain on a growth path

COMPETITIVE LANDSCAPE

C&A maintains a slight lead in jeans ahead of H&M

Levi Strauss strengthens its lead in premium jeans

Jack & Jones focuses on its core business

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales decline in 2018

Strong price competition adversely impacts value sales

Brands with a clear positioning succeed in a highly fragmented market

Retail landscape sees significant changes as a result of rising online sales

Fairly flat performance expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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