While traditional denim jeans will remain a popular choice and a staple in most consumers’ wardrobes, fashion trends, sustainability, seasonality, and dress codes can threaten their growth in the coming years. The demand for comfort and changing fashion has seen the rising popularity of faux leather trousers, athleisure pieces such as leggings, and trousers made from other materials.
German consumers are generally concerned about sustainability issues, and shopping second-hand is not a new concept in the country. However, growing environmental concerns have placed second-hand shopping and the recycling of apparel and footwear in the spotlight as ways to contribute to preserving the planet.
Apparel and footwear specialists is likely to remain the most popular distribution channel for jeans over the forecast period. Many local consumers like to visit stores to try on jeans to ensure correct fit before making a purchasing decision.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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