Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Jeans in

Jeans in Germany

20 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium jeans expected to remain fastest-growing category

In Germany, there is a significant disparity between prices of jeans and the quality that is offered. This has become particularly evident due to the rise of fast fashion labels and textile discounters such as Primark and Kik, which offer jeans for as low as EUR10.

Sustainability awareness increasingly affecting consumer behaviour

Whilst quality and price are critical to consumers’ buying decisions regarding the different jeans categories, sustainability is becoming increasingly important as well. Awareness about environmental issues and social fairness are having a growing influence on the type of products and brands that consumers prefer.

Improved sustainability may improve image without justifying higher prices

Over the forecast period manufacturers will have to focus more on sustainability to avoid losing customers. Brands, particularly those that have drawn criticism, will increase their efforts to communicate an environmentally friendly and socially fair image by highlighting new production methods and improved working conditions.

COMPETITIVE LANDSCAPE

C&A and H&M maintain lead in jeans overall, but lose share in 2017

C&A and H&M continued to lead overall sales of jeans in Germany in 2017, on the strength of their strong presence in Germany and large store networks. Well established, they both enjoy high brand recognition, which has strengthened their position in jeans.

Levi Strauss Germany expands lead in premium jeans

Due to the evolving casualisation trend, consumers’ growing interest in jeans as well as loosening dress codes at work, premium jeans has been on an upward trend as consumers prefer high-quality, durable and above all, comfortable products. In this context, Levi Strauss Germany was able to expand its lead in premium jeans in 2017.

Economy jeans brands see intensified competition

Despite increased popularity of jeans in Germany, value sales of economy jeans are declining as the category finds itself on a downward trend. This development can be explained by the intensified competition within economy jeans, which has especially challenged the leading players, H&M and C&A, which post value sales declines in 2017 as a result.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Jeans in Germany - Category analysis

HEADLINES

PROSPECTS

Premium jeans expected to remain fastest-growing category

Sustainability awareness increasingly affecting consumer behaviour

Improved sustainability may improve image without justifying higher prices

COMPETITIVE LANDSCAPE

C&A and H&M maintain lead in jeans overall, but lose share in 2017

Levi Strauss Germany expands lead in premium jeans

Economy jeans brands see intensified competition

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales stagnate in 2017

Evolving sportswear trend effects all categories

Traditional brands under increased pressure from growing competition

Internet retailing maintains growth trend

Apparel and footwear facing weak outlook for the years ahead

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium jeans expected to remain fastest-growing category

Sustainability awareness increasingly affecting consumer behaviour

Improved sustainability may improve image without justifying higher prices

COMPETITIVE LANDSCAPE

C&A and H&M maintain lead in jeans overall, but lose share in 2017

Levi Strauss Germany expands lead in premium jeans

Economy jeans brands see intensified competition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Jeans in Germany - Category analysis

HEADLINES

PROSPECTS

Premium jeans expected to remain fastest-growing category

Sustainability awareness increasingly affecting consumer behaviour

Improved sustainability may improve image without justifying higher prices

COMPETITIVE LANDSCAPE

C&A and H&M maintain lead in jeans overall, but lose share in 2017

Levi Strauss Germany expands lead in premium jeans

Economy jeans brands see intensified competition

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales stagnate in 2017

Evolving sportswear trend effects all categories

Traditional brands under increased pressure from growing competition

Internet retailing maintains growth trend

Apparel and footwear facing weak outlook for the years ahead

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports