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Country Report

Jeans in

Jeans in Germany

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Brands address sustainability and long-term usage

The jeans industry is one of the most polluting within fashion and consumers are becoming more aware of this fact. Therefore, brands are trying to develop products that satisfy consumers’ worries.

Relaxed working environments leverage growth

Jeans have been part of people’s wardrobes for several decades in Germany. Sales of jeans have received and extra boost due to the athleisure trend and more relaxed working environments in the country, especially among premium and super premium brands as consumers want to express their social status and maintain a certain image in professional spaces.

Intense price competition grips jeans

Retailing changes in Germany are impacting apparel and footwear and, in particular, jeans. The price range of jeans is one of the widest within apparel and product quality varies equally immensely.

COMPETITIVE LANDSCAPE

H&M leads jeans with lower retail value sales

While C&A Mode GmbH & Co KG remained the leading player in jeans in 2019, H&M was the top brand, although the value share gap with the second-placed C&A brand decreased, as H&M value sales declined while C&A value sales rose. H&M and C&A are both going through a downsizing strategy, decreasing their total number of stores and total selling space, adjusting to the constant expansion of e-commerce among distribution channels, with C&A doing slightly better.

Levi’s is the fastest growing major brand

Among the highest ranked jeans brands, Levi’s achieved the best performance in 2019 in terms of value sales growth. The brand enjoys widespread consumer recognition for its jeans which are complemented by the fashionable outerwear presented in its collections.

Premium and super premium jeans brands perform above average

Premium and super premium jeans brands are growing faster than the average for apparel and footwear, and more among men than women. The athleisure trend and social media play a role in increasing the usage of jeans and allowing smaller and exclusive brands to appear.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Germany - Category analysis

HEADLINES

PROSPECTS

Brands address sustainability and long-term usage

Relaxed working environments leverage growth

Intense price competition grips jeans

COMPETITIVE LANDSCAPE

H&M leads jeans with lower retail value sales

Levi’s is the fastest growing major brand

Premium and super premium jeans brands perform above average

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth through higher demand

Price competition leads to widely decreasing unit prices

Brand share concentration increases among the top players

E-commerce grows at a slightly slower pace

Increasing unit prices will drive value growth later in the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Brands address sustainability and long-term usage

Relaxed working environments leverage growth

Intense price competition grips jeans

COMPETITIVE LANDSCAPE

H&M leads jeans with lower retail value sales

Levi’s is the fastest growing major brand

Premium and super premium jeans brands perform above average

Samples

Overview

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Table of Contents

Jeans in Germany - Category analysis

HEADLINES

PROSPECTS

Brands address sustainability and long-term usage

Relaxed working environments leverage growth

Intense price competition grips jeans

COMPETITIVE LANDSCAPE

H&M leads jeans with lower retail value sales

Levi’s is the fastest growing major brand

Premium and super premium jeans brands perform above average

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth through higher demand

Price competition leads to widely decreasing unit prices

Brand share concentration increases among the top players

E-commerce grows at a slightly slower pace

Increasing unit prices will drive value growth later in the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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