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Country Report

Jeans in

Jeans in Ukraine

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economy jeans most affordable

The economy started to recover in 2016 after flat and negative GDP growth rates earlier in the review period. Economic and political stabilisation was accompanied by growth in consumer incomes and improved consumer confidence.

Fashion trends matter

Ukrainians are usually attentive to their smart and trendy look, especially younger consumers, and prefer jeans that follow the latest fashion trends. However, due to the recent crisis some people had to economise and thus opted for more universal jeans, including products in the traditional blue colour.

Universality and convenience makes jeans a healthy growth category

Jeans have a strong appeal to Ukrainians, both men and women, and served not only as an economical variant of apparel (eg to save on skirts, dresses) that was valued during the crisis, but also due to their convenience and universality for wearing on different occasions. Ukrainians wear jeans for leisure, work and travel purposes.

COMPETITIVE LANDSCAPE

Fast fashion brands feel comfortable in jeans

In recent years, fast fashion brands were among the most successful in Ukraine. The core player was Inditex Group with its Zara, Bershka, Pull & Bear, Stradivarius, Massimo Dutti and most recently Uterque brands.

Outdoor markets a core distribution channel

The dominance of economy jeans in Ukraine is in line with the fragmented nature of jeans overall. “Others” continued to account for the vast majority of retail value sales, comprised largely of jeans products manufactured by Chinese players under minor and unknown brands.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Ukraine - Category analysis

HEADLINES

PROSPECTS

Economy jeans most affordable

Fashion trends matter

Universality and convenience makes jeans a healthy growth category

COMPETITIVE LANDSCAPE

Fast fashion brands feel comfortable in jeans

Outdoor markets a core distribution channel

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence rises and revives demand

Higher incomes fuel consumer spending

Apparel and footwear highly fragmented in Ukraine

Internet retailing attracts Ukrainian consumers

Outlook positive for apparel and footwear

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Ukraine

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Executive Summary

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PROSPECTS

Economy jeans most affordable

Fashion trends matter

Universality and convenience makes jeans a healthy growth category

COMPETITIVE LANDSCAPE

Fast fashion brands feel comfortable in jeans

Outdoor markets a core distribution channel

Samples

Overview

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Table of Contents

Jeans in Ukraine - Category analysis

HEADLINES

PROSPECTS

Economy jeans most affordable

Fashion trends matter

Universality and convenience makes jeans a healthy growth category

COMPETITIVE LANDSCAPE

Fast fashion brands feel comfortable in jeans

Outdoor markets a core distribution channel

CATEGORY DATA

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence rises and revives demand

Higher incomes fuel consumer spending

Apparel and footwear highly fragmented in Ukraine

Internet retailing attracts Ukrainian consumers

Outlook positive for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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