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Country Report

Jeans in

Jeans in Ukraine

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans remain a wardrobe staple in Ukraine

Casual clothing is increasingly widely worn in Ukraine and jeans are a popular choice of apparel. Jeans are popular with men and women and Ukrainians typically wear jeans for work, studying and leisure.

Economy jeans remains most important although spending is expected to increase

During the recession, premium and standard jeans were most affected by limited consumer spending power, as consumers focused on economy jeans. Economy jeans registered the fastest growth in 2019, in line with the tendency to economise.

Second-hand jeans continue to limit the potential of jeans in Ukraine

Second-hand jeans are widely available in Ukraine, as imports increases steadily over the review period. Second-hand jeans remained appealing, not only as a way to economise but also as a source of finding vintage jeans, and otherwise unaffordable luxury brands.

COMPETITIVE LANDSCAPE

Successful companies balance price, quality and design

Turkish company Eroglu Holding AS leads jeans in Ukraine with its Colin’s brand. The company’s success can be attributed to reasonable prices, consumer confidence in the quality of Colin’s jeans, and designs which reflect consumer preferences.

Fast fashion brands attract consumers with competitive prices

Fast fashion brands appeal to consumers by addressing the demand for trendy and good quality jeans at reasonable prices. The success of this approach is shown by the number of fast fashion brands in Ukraine’s top five brands of jeans: Zara ranked second in 2019, while LPP Ukraine DP’s Reserved was in third place and Bershka Ukraina TOV’s Bershka was the fifth most popular brand.

Companies use innovation and marketing to boost sales of jeans

As jeans are a well-established choice of clothing, frequent changes of style and colour are needed to encourage purchases that go beyond replacing older items. Therefore, players in jeans stimulate sales by regularly developing new products in line with the latest fashion trends.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Ukraine - Category analysis

HEADLINES

PROSPECTS

Jeans remain a wardrobe staple in Ukraine

Economy jeans remains most important although spending is expected to increase

Second-hand jeans continue to limit the potential of jeans in Ukraine

COMPETITIVE LANDSCAPE

Successful companies balance price, quality and design

Fast fashion brands attract consumers with competitive prices

Companies use innovation and marketing to boost sales of jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery continues to benefit apparel and footwear in Ukraine

Economy and standard brands are most popular with Ukrainian consumers

The retail landscape is changing in line with interest in branded apparel

Apparel and footwear players reach a wider consumer base through e-commerce

Apparel and footwear have strong potential for growth in Ukraine

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Ukraine

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Executive Summary

New Report Guarantee

PROSPECTS

Jeans remain a wardrobe staple in Ukraine

Economy jeans remains most important although spending is expected to increase

Second-hand jeans continue to limit the potential of jeans in Ukraine

COMPETITIVE LANDSCAPE

Successful companies balance price, quality and design

Fast fashion brands attract consumers with competitive prices

Companies use innovation and marketing to boost sales of jeans

Samples

Overview

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Table of Contents

Jeans in Ukraine - Category analysis

HEADLINES

PROSPECTS

Jeans remain a wardrobe staple in Ukraine

Economy jeans remains most important although spending is expected to increase

Second-hand jeans continue to limit the potential of jeans in Ukraine

COMPETITIVE LANDSCAPE

Successful companies balance price, quality and design

Fast fashion brands attract consumers with competitive prices

Companies use innovation and marketing to boost sales of jeans

CATEGORY DATA

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery continues to benefit apparel and footwear in Ukraine

Economy and standard brands are most popular with Ukrainian consumers

The retail landscape is changing in line with interest in branded apparel

Apparel and footwear players reach a wider consumer base through e-commerce

Apparel and footwear have strong potential for growth in Ukraine

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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