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Country Report

Jeans in

Jeans in Japan

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans struggles due to popularity of sportswear

Men's and women's jeans both saw poor performances in 2017 resulting from continuous annual retail volume decline since 2013. This is primarily due to continuous population shrinkage and population ageing despite the recent trend towards casual wear.

Super-premium products enjoy a good performance

Super-premium jeans performed well in both men’s and women’s segments thanks to the enduring popularity of international luxury brands. Business people, both men and women, do not hesitate to purchase premium products considering them investments.

Government initiative may promote sales over forecast period

Manufacturers are trying to appeal to business people following the government's initiative to promote health by challenging the unhealthy sedentary lifestyles among business people. The government encourages business people to wear sneakers in the work place in order to encourage them to walk more.

COMPETITIVE LANDSCAPE

Jeans remains highly fragmented

Jeans remains a highly fragmented category in Japan. Heavy fragmentation in standard, premium and super-premium jeans in both men's and women's jeans clearly impacts overall share.

Edwin leads category in 2017

Edwin remained the leading player in both men's and women's jeans in 2017. The company however has a stronger share in women's jeans thanks to its popular Something brand, within standard jeans.

Fast Retailing ranks second

Fast Retailing ranked second in this category in 2017. While Uniqlo offers standard to premium jeans with acceptable quality and plain designs, GU offers economy jeans with fashionable designs aiming to appeal to young consumers.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Japan - Category analysis

HEADLINES

PROSPECTS

Jeans struggles due to popularity of sportswear

Super-premium products enjoy a good performance

Government initiative may promote sales over forecast period

COMPETITIVE LANDSCAPE

Jeans remains highly fragmented

Edwin leads category in 2017

Fast Retailing ranks second

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Growth hindered by economic and demographic factors while tourist spending disappoints

Sportswear enjoys attention thanks to athleisure trend and rising interest in lifestyle products

Polarisation trend becomes more obvious among price-conscious consumers

Online sales boosted by smartphone apps but remain marginal

Overall forecast period decline despite the popularity of sportswear

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Japan

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Executive Summary

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PROSPECTS

Jeans struggles due to popularity of sportswear

Super-premium products enjoy a good performance

Government initiative may promote sales over forecast period

COMPETITIVE LANDSCAPE

Jeans remains highly fragmented

Edwin leads category in 2017

Fast Retailing ranks second

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Overview

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Table of Contents

Jeans in Japan - Category analysis

HEADLINES

PROSPECTS

Jeans struggles due to popularity of sportswear

Super-premium products enjoy a good performance

Government initiative may promote sales over forecast period

COMPETITIVE LANDSCAPE

Jeans remains highly fragmented

Edwin leads category in 2017

Fast Retailing ranks second

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Growth hindered by economic and demographic factors while tourist spending disappoints

Sportswear enjoys attention thanks to athleisure trend and rising interest in lifestyle products

Polarisation trend becomes more obvious among price-conscious consumers

Online sales boosted by smartphone apps but remain marginal

Overall forecast period decline despite the popularity of sportswear

MARKET DATA

DEFINITIONS

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