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Country Report

Jeans in

Jeans in Japan

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Premium and super premium jeans hit particularly hard by COVID-19-related restrictions

The jeans category was hit hard by the closure of physical stores introduced in the spring of 2020 as part of measures aimed at limiting the spread of COVID-19. Premium and super premium jeans felt a particularly significant impact from the closure of non-essential brick-and-mortar stores, as consumer traffic declined markedly in department stores, a key channel for such products, and consumers like to experience high-end products first-hand before making a purchase.

Casualisation and social media present opportunities

While the changed conditions resulting from the COVID-19 crisis had a generally negative effect on the performance of jeans in 2020, the casualisation trend underpinned by home seclusion and the shift towards working from home provided some opportunities. Itochu Corp’s Edwin brand launched the Denisura series and promoted jeans styles in business scenes, which was received well by consumers.

Leading brands increase value share

Fast Retailing’s Uniqlo brand, the leading brand in jeans, and GU’s eponymous brand (also owned by Fast Retailing at the global level), ranked second, both registered share increases in 2020 as they benefited from their extensive networks of stand-alone stores and their competitive pricing in an increasingly budget-conscious environment. Uniqlo’s Ultra Stretch Jeans enjoyed notable popularity amongst consumers looking for a combination of value-for-money, comfort and style.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium and super premium jeans hit particularly hard by COVID-19-related restrictions

Casualisation and social media present opportunities

Leading brands increase value share

RECOVERY AND OPPORTUNITIES

Growing competition from athleisure and loungewear

An emphasis on comfort and potential diversification of usage

Lasting shift to e-commerce presents challenges

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2015-2020
Table 2 Sales of Jeans by Category: Value 2015-2020
Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 6 Sales of Men’s Jeans by Category: Value 2015-2020
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 10 Sales of Women’s Jeans by Category: Value 2015-2020
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Jeans: % Value 2016-2020
Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Jeans in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Premium and super premium jeans hit particularly hard by COVID-19-related restrictions

Casualisation and social media present opportunities

Leading brands increase value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Jeans in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium and super premium jeans hit particularly hard by COVID-19-related restrictions

Casualisation and social media present opportunities

Leading brands increase value share

RECOVERY AND OPPORTUNITIES

Growing competition from athleisure and loungewear

An emphasis on comfort and potential diversification of usage

Lasting shift to e-commerce presents challenges

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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