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Country Report

Jeans in

Jeans in Japan

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retails look for new opportunities away from jeans as sales struggle

With sales of jeans having struggled for growth over the past decade, retailers which previously specialised in jeans are now including more variety in their stores. For example, in October 2018, jeans retailer “Jeans Mate” opened a new concept shop called JEM in which over 90% of the products are non-jeans products.

Fabric Tokyo looks to put its STAMP on jeans

Custom-order fashion label Fabric Tokyo is increasing its presence in the market with it being known for its tailormade suits whereby the customer’s measurements are made in-store and then the order is made later online. In 2019, Fabric Tokyo announced that it was launching its new brand called STAMP which will include jeans in its product line up.

Social media a key tool in promoting jeans

Over the review period, social media platforms such Twitter and Instagram became increasingly popular in Japan and these platforms became key tools for consumers to collect information about products. Leading player Fast Retailing, for example, enjoyed a boost to its popularity in 2019 following positive posts on social media praising its products, specifically its Uniqlo high rise skinny ankle jeans and high rise wide straight jeans.

COMPETITIVE LANDSCAPE

Struggling sales puts pressure on jeans manufacturers

In line with an ongoing decline in sales of jeans and intense competition, some jeans manufacturers are struggling to maintain a presence in the market. For example, in 2019, premium jeans company AG Adriano Goldschmied announced that it was to withdraw from Japan.

Levi Strauss opens new flagship store with exclusive made-to-order service

In 2019, Levi Strauss Japan KK closed one of its Levi’s outlets located in Harajuku and opened a flagship store in a nearby area with the company looking for ways to stay ahead of the competition. This flagship store has a tailoring section where consumers can customise jeans from the weight and wash of the denim to the type of rivets used, among other design features.

Edwin relaunches 503 series and focuses on business jeans

Itochu Corp’s Edwin brand renewed its staple product line, the 503 series, at the end of the review period. The newly updated 503 series has a new logo design, while it also makes use of electrolysed water when dyeing the jeans, which is said to be more environmentally friendly (it produces less CO2 emissions).

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Japan - Category analysis

HEADLINES

PROSPECTS

Retails look for new opportunities away from jeans as sales struggle

Fabric Tokyo looks to put its STAMP on jeans

Social media a key tool in promoting jeans

COMPETITIVE LANDSCAPE

Struggling sales puts pressure on jeans manufacturers

Levi Strauss opens new flagship store with exclusive made-to-order service

Edwin relaunches 503 series and focuses on business jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Sales under pressure as population falls and consumers become more selective

Functionality becoming a key feature of the industry

Uniqlo retains the lead but sportswear brands riding high off athleisure trend

E-commerce flourishing as retailers take omnichannel approach

Fast fashion on the way out?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retails look for new opportunities away from jeans as sales struggle

Fabric Tokyo looks to put its STAMP on jeans

Social media a key tool in promoting jeans

COMPETITIVE LANDSCAPE

Struggling sales puts pressure on jeans manufacturers

Levi Strauss opens new flagship store with exclusive made-to-order service

Edwin relaunches 503 series and focuses on business jeans

Samples

Overview

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Table of Contents

Jeans in Japan - Category analysis

HEADLINES

PROSPECTS

Retails look for new opportunities away from jeans as sales struggle

Fabric Tokyo looks to put its STAMP on jeans

Social media a key tool in promoting jeans

COMPETITIVE LANDSCAPE

Struggling sales puts pressure on jeans manufacturers

Levi Strauss opens new flagship store with exclusive made-to-order service

Edwin relaunches 503 series and focuses on business jeans

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Sales under pressure as population falls and consumers become more selective

Functionality becoming a key feature of the industry

Uniqlo retains the lead but sportswear brands riding high off athleisure trend

E-commerce flourishing as retailers take omnichannel approach

Fast fashion on the way out?

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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