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Country Report

Jeans in

Jeans in Japan

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Market in decline

Jeans continued to suffer in 2018 as sportswear attracted a growing proportion of demand for casual apparel. Nonetheless, there is a persistent niche market for jeans, with enthusiasts looking for and collecting rare jeans, including second-hand denim and “made in Japan” premium denim.

Fast Retailing introduces idea of ethical consumerism

In October 2018, Fast Retailing announced that it had developed an innovative washing process for jeans at its Denim Innovation Centre in Los Angeles, USA, capable of reducing water usage by up to 99%. By 2020, the company intends to employ the new technology in all the jeans it produces.

Store-based retailing key for brand development

Internet retailers such as Zozo Inc using innovative technology to offer semi-personalised/customised denim online gained attention during the review period. However, issues with the accuracy of sizing left some consumers dissatisfied and underlined the ongoing importance of the store-based experience in apparel categories such as jeans.

COMPETITIVE LANDSCAPE

A fragmented category

The jeans category is highly fragmented in Japan, with the top 10 players jointly responsible for less than 20% of category value in 2018. There is considerable fragmentation across standard, premium and super-premium jeans in both the men’s and women’s segments.

Itochu Corp struggling to make Edwin work

Itochu Corp, owner of major jeans brands such as Edwin, Wrangler and Lee, is the leading player in jeans in Japan. However, having acquired Edwin Co Ltd in 2014 and invested in brand marketing, Itochu has not yet seen a strong performance from the Edwin brand.

Uniqlo and GU experience constrasting fortunes

While included under Fast Retailing Co Ltd at the global level, GU Co Ltd is categorised separately at the national level, meaning that Fast retailing Co Ltd, owner of the Uniqlo brand, and GU Co Ltd, with its eponymous brand, ranked second and fourth, respectively, in jeans in Japan in 2018. Combined the two companies would hold the leading position in the market.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Japan - Category analysis

HEADLINES

PROSPECTS

Market in decline

Fast Retailing introduces idea of ethical consumerism

Store-based retailing key for brand development

COMPETITIVE LANDSCAPE

A fragmented category

Itochu Corp struggling to make Edwin work

Uniqlo and GU experience constrasting fortunes

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Mass production model faces challenge

Sharing services becoming a threat

Clear target and positioning key for maintaining presence in the market

Internet retailing shows ongoing growth but store-based retailing remains the main channel

Significant constraints on growth

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Market in decline

Fast Retailing introduces idea of ethical consumerism

Store-based retailing key for brand development

COMPETITIVE LANDSCAPE

A fragmented category

Itochu Corp struggling to make Edwin work

Uniqlo and GU experience constrasting fortunes

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Overview

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Table of Contents

Jeans in Japan - Category analysis

HEADLINES

PROSPECTS

Market in decline

Fast Retailing introduces idea of ethical consumerism

Store-based retailing key for brand development

COMPETITIVE LANDSCAPE

A fragmented category

Itochu Corp struggling to make Edwin work

Uniqlo and GU experience constrasting fortunes

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Mass production model faces challenge

Sharing services becoming a threat

Clear target and positioning key for maintaining presence in the market

Internet retailing shows ongoing growth but store-based retailing remains the main channel

Significant constraints on growth

MARKET DATA

DEFINITIONS

SOURCES

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