Jeans is expected to maintain a relatively flat performance in Japan over the forecast period, and even by 2027, demand for jeans is not expected to return to the pre-COVID-19 level, seen in 2019. The speed of recovery by price range for jeans is expected to be fairly similar, suggesting that the demand for jeans themselves will be at a lower level in Japan.
Itochu Corp maintained its leading position in premium jeans in Japan in 2022. The company’s Edwin jeans continue to maintain the traditions and denim processing techniques developed over the years since their creation in Japan in 1961 as core values.
Jeans brands are stepping up their commitment to sustainability by promoting the sustainability of their products or by reducing the amount of material that will be disposed of. Edwin, a Japanese jeans brand with its own factories, mainly in the Tohoku area, launched Re:dwin in March 2022, a repair and mending service to ensure the longer-term use of jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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