Consumers in Austria are predicted to continue to be drawn to jeans as practical, fashionable items suitable for many occasions, both formal and informal. As such, retail volume and value (constant 2023 prices) sales are expected to grow over the forecast period.
Jeans companies are required to focus on reducing the amount of water used in product manufacturing. Players are also likely to focus on using more natural materials and materials, including fibres certified as carbon neutral.
Trousers continue to pose a threat to jeans, with consumers looking to apparel that offers a professional or smart look. Moreover, consumers are searching for products composed of different materials that are more eco-friendly than denim.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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