Jeans should remain popular with consumers in Austria over the forecast period being practical, fashionable and suitable for many occasions, both formal and informal. As such, sales of jeans are expected to record stable value growth (at constant 2022 prices) over the forecast period.
The economic uncertainty seen in 2022 is predicted to continue during the forecast period, at least during the short-term. Russia’s war in Ukraine resulted in high inflation and a sharp rise in food and energy prices which is expected to continue impacting the market.
Sustainability will likely also take on greater relevance over the forecast period. In the past, the manufacturing of jeans has had a bad reputation, with the traditional production process seen to be bad for the environment.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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