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Country Report

Jeans in

Jeans in Austria

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans are fashion classics

In the forecast period, jeans are expected to register moderate value growth, which is no mean feat for a single piece of clothing in the highly saturated and competitive Austrian apparel market. This is because jeans are indispensable to a modern person’s wardrobe and epitomise the informal, leisurely lifestyle most Austrians prefer and the shift towards comfortable clothing.

Smart technology expected to permeate jeans

In the forecast period, smart technology is expected to permeate jeans as well. Already some manufacturers have launched initial products.

Apps such as Likeaglove.me use smart leggings to measure body shapes

In the long term, smart technology is expected to transform the way Austrian consumers purchase and wear jeans. For example, Likeaglove.

COMPETITIVE LANDSCAPE

Stiff competition in the category

Jeans is a very congested category in Austria and the top five companies together accounted for less than a fifth of total value sales in 2017. Classical jeans brands such as Levi’s and Wrangler as well as fast fashion apparel retailers including H&M and Zara, traditional apparel retailers such as C&A and apparel discounters comprising the likes of KiK and Primark and designer brands such as Armani, Calvin Klein and Ralph Lauren all have a presence.

Strong marketing activities, frequent launches drive consumer zeal for jeans but competition erodes value growth

Thanks to the marketing activities of leading manufacturers, retailers and designers with strong brands, including high-profile advertising and the frequent launch of an influx of designs and styles, jeans have never lost their appeal to generations of Austrians. But on the down side, it creates high competition and discounting and frequent sales as well as low unit prices that erode the value growth in the category.

Environmentally safe and ethical manufacturing practices are a priority

Leading manufacturers are expected to focus on the ecological and ethical aspects of manufacturing jeans in the forecast period. There is controversy around the manufacturing processes of jeans, as they are considered harmful to the environment and to the workers.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Austria - Category analysis

HEADLINES

PROSPECTS

Jeans are fashion classics

Smart technology expected to permeate jeans

Apps such as Likeaglove.me use smart leggings to measure body shapes

COMPETITIVE LANDSCAPE

Stiff competition in the category

Strong marketing activities, frequent launches drive consumer zeal for jeans but competition erodes value growth

Environmentally safe and ethical manufacturing practices are a priority

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Value 2017-2022
Table 16 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 17 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 18 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 20 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 22 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 23 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 24 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear registers a moderate performance

Austrian economy is growing again

Changing weather patterns impact demand and smart technology is growing

Apparel and footwear retail is congested, but online retailing is seeing rapid growth

Moderate growth expected in the forecast period

MARKET DATA

Table 25 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 26 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 27 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 28 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 30 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 31 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 32 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 33 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 34 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 35 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans are fashion classics

Smart technology expected to permeate jeans

Apps such as Likeaglove.me use smart leggings to measure body shapes

COMPETITIVE LANDSCAPE

Stiff competition in the category

Strong marketing activities, frequent launches drive consumer zeal for jeans but competition erodes value growth

Environmentally safe and ethical manufacturing practices are a priority

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Jeans in Austria - Category analysis

HEADLINES

PROSPECTS

Jeans are fashion classics

Smart technology expected to permeate jeans

Apps such as Likeaglove.me use smart leggings to measure body shapes

COMPETITIVE LANDSCAPE

Stiff competition in the category

Strong marketing activities, frequent launches drive consumer zeal for jeans but competition erodes value growth

Environmentally safe and ethical manufacturing practices are a priority

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear registers a moderate performance

Austrian economy is growing again

Changing weather patterns impact demand and smart technology is growing

Apparel and footwear retail is congested, but online retailing is seeing rapid growth

Moderate growth expected in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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