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Country Report

Jeans in

Jeans in Austria

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans enjoys classic status

Jeans registered moderate retail current value sales growth in 2018. Market saturation in clothing, in general, suppressed demand and limited consumer spending on jeans in spite of healthy economic conditions.

Sportswear is a strong rival

Sports-inspired apparel is proving highly attractive to modern consumers. Sportswear suits active lifestyles by providing flexibility, comfort and convenience due to the use of synthetic fabrics.

Jeans players continue to adapt to challenges

While market saturation is likely to limit spending on apparel in the forecast period, jeans remains a favourite item of clothing across gender and age lines. Thus, intense competition and high levels of discounting are likely to characterise the category.

COMPETITIVE LANDSCAPE

High competition squeezes sales potential

In spite of the annual influx of new brands, Levi’s continued to enjoy iconic brand status and lead the category in 2018. However, the competitive landscape remains highly fragmented, with no player holding a double-digit share of retail value sales.

Modern challenges face an old industry

Leading jeans manufacturers face strong challenges from various directions, with the environment and sustainability among the most important issues. According to the International Solid Waste Association, the environmental impact of jeans production is very high, due to cotton cultivation, washing processes and the use of dyes.

Wide-ranging company activity anticipated

In the forecast period, leading manufacturers are expected to increase their marketing activities and investment in brands to sustain the popularity of jeans. Many new brands are set to appear on retailers’ shelves in Austria.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Austria - Category analysis

HEADLINES

PROSPECTS

Jeans enjoys classic status

Sportswear is a strong rival

Jeans players continue to adapt to challenges

COMPETITIVE LANDSCAPE

High competition squeezes sales potential

Modern challenges face an old industry

Wide-ranging company activity anticipated

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans enjoys classic status

Sportswear is a strong rival

Jeans players continue to adapt to challenges

COMPETITIVE LANDSCAPE

High competition squeezes sales potential

Modern challenges face an old industry

Wide-ranging company activity anticipated

Samples

Overview

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Table of Contents

Jeans in Austria - Category analysis

HEADLINES

PROSPECTS

Jeans enjoys classic status

Sportswear is a strong rival

Jeans players continue to adapt to challenges

COMPETITIVE LANDSCAPE

High competition squeezes sales potential

Modern challenges face an old industry

Wide-ranging company activity anticipated

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

DEFINITIONS

SOURCES

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