The overall jeans category is expected to deliver weak growth in both volume and retail current value terms over the forecast period, as surging inflation and other negative economic indicators have already been observed in 2022, and are expected to continue at least over the next year or two. Growth will mainly be driven by affordable economy and standard jeans, which consumers across income bands perceive as being better value than premium and super premium jeans, due to recent innovations in material, fit, and style.
One of the key trends in apparel and footwear in the US in recent years was brands’/retailers’ expansion of product portfolios and expansion across verticals, such as logistics. To attract new customers, especially influential younger and other emerging consumers, while also retaining their most loyal clients, fashion players have sought to leverage their equity by expanding their product portfolios with new products – both within their existing active categories and by launching in entirely new, especially fast-growing product categories.
After the boom in e-commerce amidst the pandemic, the apparel industry is gradually returning to normal, and consumers want to continue to enjoy the convenience of e-commerce and be able to conduct commerce anywhere and at any time. As the world is in a transition period, brands and retailers have overhauled their investments in digital merchandising and digital marketing channels to explore how the physical and digital spaces can complement each other to engage with their audience.
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Understand the latest market trends and future growth opportunities for the Jeans industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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