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Country Report

Jeans in

Jeans in the US

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans continues to see a mixed performance based on price points

Economy and standard jeans saw continued healthy growth in 2019. Continuous innovation in fabric and the development of fashionable yet soft and comfortable jeans appealed to consumer demand in the year.

More denim companies make sustainable efforts

Denim companies are active in addressing their commitment to sustainability and responsibility as concerns grow around the environmental impact of fashion. The leading player, Levi Strauss & Co, aims to reduce its overall water usage at its factories and finishing plants by 50% by 2025.

Denim follows the new inclusivity norm

Following the movement towards body positivity and size inclusivity in fashion, denim companies are also taking the opportunity to expand their size offerings. There are significant opportunities in the plus-size market as the US has the world’s largest obese and overweight population.

COMPETITIVE LANDSCAPE

Levi Strauss & Co goes public

Levi Strauss & Co filed for an initial public offering in February 2019. Despite its leadership of jeans in the US, it has not been easy for the company to sustain consistent growth.

American Eagle successfully increases its value share of jeans

American Eagle Outfitters Inc increased its value share of jeans over the review period. The company has been active in fabric innovation and has broadened its denim lines with new styles and a better fit.

VF Corp completes the separation of its jeans business

In May 2019, VF Corp completed the separation of its jeans business into a separate company named Kontoor Brands Inc. The brands under Kontoor Brands include VF Corp’s previous jeans labels such as Lee, Wrangler and Rock & Republic as well as the corporation’s outlet operations.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in USA?
What are the major brands in USA?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in the US - Category analysis

HEADLINES

PROSPECTS

Jeans continues to see a mixed performance based on price points

More denim companies make sustainable efforts

Denim follows the new inclusivity norm

COMPETITIVE LANDSCAPE

Levi Strauss & Co goes public

American Eagle successfully increases its value share of jeans

VF Corp completes the separation of its jeans business

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Sportswear continues to drive apparel and footwear sales

Sustainability shapes the future of fashion

Nike Inc continues to lead apparel and footwear

Companies increase their investment in digital transformation

Apparel and footwear expects slow and steady growth ahead

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans continues to see a mixed performance based on price points

More denim companies make sustainable efforts

Denim follows the new inclusivity norm

COMPETITIVE LANDSCAPE

Levi Strauss & Co goes public

American Eagle successfully increases its value share of jeans

VF Corp completes the separation of its jeans business

Samples

Overview

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Table of Contents

Jeans in the US - Category analysis

HEADLINES

PROSPECTS

Jeans continues to see a mixed performance based on price points

More denim companies make sustainable efforts

Denim follows the new inclusivity norm

COMPETITIVE LANDSCAPE

Levi Strauss & Co goes public

American Eagle successfully increases its value share of jeans

VF Corp completes the separation of its jeans business

CATEGORY DATA

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Sportswear continues to drive apparel and footwear sales

Sustainability shapes the future of fashion

Nike Inc continues to lead apparel and footwear

Companies increase their investment in digital transformation

Apparel and footwear expects slow and steady growth ahead

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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