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Country Report

Jeans in

Jeans in the US

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans returns to growth, although with a mixed performance across categories

The jeans category returned to growth in 2018, after years of decline as a result of the shifting consumer preference towards comfortable athletic bottoms such as leggings and sweatpants amidst the growing athleisure trend. Now, with athleisure solidified in the US market, consumers who had purchased sufficient athletic bottoms over the last few years returned to economy and standard jeans, as fit and fabric innovations made these products attractive for casualwear.

Downwards price pressure challenges premium and super premium jeans

Continuing a years-long sales slump, premium and super premium jeans faced sharp declines in both the men’s and women’s segments in 2018; albeit at a slower rate than in 2017. As the producers of economy and standard jeans invested in fit and fabric innovations in recent years, the difference in quality between premium and super premium jeans and economy and standard jeans in the US market reduced dramatically.

Economy and standard jeans continue their recovery

Economy and standard jeans for both men and women enjoyed healthy growth in 2018, in a continuation of the 2017 growth, which marked a reversal of a years-long sales slump for the lower-end of the jeans category. Economy and standard jeans benefited from the continued popularity of fast fashion retailers such as Forever 21 and The Gap Inc’s Old Navy in the US, as well as the bargain-hunting mentality amongst many consumers, which boosted sales at discount department stores such TJ Maxx and Ross Stores.

COMPETITIVE LANDSCAPE

Brands seek new customers through partnerships

Leading jeans players produced co-branded collaborations and entered into strategic brand partnerships throughout 2018, as they sought to reach new consumers in the face of external pressures on the jeans category due to the solidification of the athleisure trend, shifting consumer preferences, and the overall decline of brand loyalty. In early November 2018, the leader in jeans, Levi Strauss & Co, sought to take advantage of the popularity of streetwear by partnering with New York-based Supreme for a collaborative collection consisting of denim trucker jackets and coveralls.

J Crew’s Madewell enters the men’s segment

As it continues to drive sales growth at parent company J Crew, Madewell entered the men’s segment for the first time in September 2018, with a 38-piece collection centred around the brand’s popular premium denim. The introductory line included 21 styles of premium denim across three fits – skinny, slim and straight – in addition to complementary products designed specifically to be worn with denim.

Levi Strauss & Co joins Rent the Runway

Amidst the shifting consumer preference for online shopping, brands and retailers alike are facing the realisation that denim has a higher barrier to online entry than other categories, due to the challenges around finding the proper fit. As a result, after launching its unlimited subscription in 2016, denim soon became the number one category on Rent the Runway, as users who increasingly used the service for everyday wear took advantage of the opportunity to try new jeans styles without the need for commitment, and with it, the fear of finding the perfect fit.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in USA?
What are the major brands in USA?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in the US - Category analysis

HEADLINES

PROSPECTS

Jeans returns to growth, although with a mixed performance across categories

Downwards price pressure challenges premium and super premium jeans

Economy and standard jeans continue their recovery

COMPETITIVE LANDSCAPE

Brands seek new customers through partnerships

J Crew’s Madewell enters the men’s segment

Levi Strauss & Co joins Rent the Runway

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees a mixed performance as casualisation takes hold

Influencers assert their power

Fierce competitors seek to connect with customers’ values

Internet retailing continues to grow in size and influence

Apparel and footwear is forecast to see slow and steady growth

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans returns to growth, although with a mixed performance across categories

Downwards price pressure challenges premium and super premium jeans

Economy and standard jeans continue their recovery

COMPETITIVE LANDSCAPE

Brands seek new customers through partnerships

J Crew’s Madewell enters the men’s segment

Levi Strauss & Co joins Rent the Runway

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Overview

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Table of Contents

Jeans in the US - Category analysis

HEADLINES

PROSPECTS

Jeans returns to growth, although with a mixed performance across categories

Downwards price pressure challenges premium and super premium jeans

Economy and standard jeans continue their recovery

COMPETITIVE LANDSCAPE

Brands seek new customers through partnerships

J Crew’s Madewell enters the men’s segment

Levi Strauss & Co joins Rent the Runway

CATEGORY DATA

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees a mixed performance as casualisation takes hold

Influencers assert their power

Fierce competitors seek to connect with customers’ values

Internet retailing continues to grow in size and influence

Apparel and footwear is forecast to see slow and steady growth

MARKET DATA

DEFINITIONS

SOURCES

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