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Learn moreFeb 2021
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Jeans sales have fallen sharply during the coronavirus crisis. In-store retail sales recorded a significant decline, as specialist retailers and department stores temporarily closed stores and reduced operating hours during pandemic-related lockdowns.
Unit prices of jeans across all price bands recorded a decline in 2020. Consumers facing continued employment and economic uncertainty due to COVID-19 will become more price sensitive and more appreciative of products that offer value for money.
By price band, premium and super premium jeans struggled the most in 2020, as these products were hurt by the COVID-19 pandemic and a years-long sales slump. These price segments have faced increased competition from fashionable and affordable jeans and athleisure bottoms and have failed to differentiate their offering and status from lower-priced jeans.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Jeans industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jeans industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jeans in USA market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.