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Country Report

Jeans in

Jeans in the US

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fashion shifts challenge jeans

Jeans is challenged by shifting preferences towards casual and athletic styles. Yoga pants, sweat pants and leggings have become extremely popular alternatives.

Jeans fight back

Although jeans far outweighed leggings in terms of market size, the increasing adoption of performance and sports-inspired leggings as daywear, driven by the athleisure trend, had an adverse impact on sales. To compete with athleisure and other bottomswear like leggings and yoga pants, innovation has taken centre stage with the launch of dedicated research and development teams, such as Levi’s Eureka Innovation Lab.

Specialists dive into vintage jeans

Jeans specialists embrace nostalgia to offer vintage jeans and retro-influenced styles. Levi’s Authorized Vintage line, launched in November 2017, features 50,000 pairs of jeans from the 1960s, 1970s and 1980s.

COMPETITIVE LANDSCAPE

Jeans remains highly competitive

Jeans remains highly competitive in the US, as a broad range of small and large domestic and international manufacturers sell their products through diverse retail channels at different price points. Leading players include jeans specialists like Levi Strauss & Co and VF Corp, apparel brands like Gap, American Eagle Outfitters, Zara and H&M, and private label brands from major retailers like Walmart and JC Penney.

Levi Strauss & Co and VF Corp lead in 2017

Levi Strauss & Co and VF Corp retained their leading positions in 2017, due to wide brand portfolios offering various price points. Levi Strauss owns brands like Levi’s, Dockers, Signature by Levi Strauss & Co and Denizen, while VF Corp owns the Wrangler, Lee and Rustler brands.

Super premium jeans players struggle

Super premium jeans players struggled to maintain sales as fashion tastes changed. True Religion Apparel filed for bankruptcy in July 2017, as the rise of online shopping saw consumers turn away from department stores and bricks-and-mortar outlets, where the company generated the majority of its sales.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in USA?
What are the major brands in USA?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in the US - Category analysis

HEADLINES

PROSPECTS

Fashion shifts challenge jeans

Jeans fight back

Specialists dive into vintage jeans

COMPETITIVE LANDSCAPE

Jeans remains highly competitive

Levi Strauss & Co and VF Corp lead in 2017

Super premium jeans players struggle

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees slow sales growth

New consumerism emerges

The competition intensifies

Online apparel and footwear value sales continue to grow strongly

Apparel and footwear is forecast to see slow development

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fashion shifts challenge jeans

Jeans fight back

Specialists dive into vintage jeans

COMPETITIVE LANDSCAPE

Jeans remains highly competitive

Levi Strauss & Co and VF Corp lead in 2017

Super premium jeans players struggle

Samples

Overview

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Table of Contents

Jeans in the US - Category analysis

HEADLINES

PROSPECTS

Fashion shifts challenge jeans

Jeans fight back

Specialists dive into vintage jeans

COMPETITIVE LANDSCAPE

Jeans remains highly competitive

Levi Strauss & Co and VF Corp lead in 2017

Super premium jeans players struggle

CATEGORY DATA

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees slow sales growth

New consumerism emerges

The competition intensifies

Online apparel and footwear value sales continue to grow strongly

Apparel and footwear is forecast to see slow development

MARKET DATA

DEFINITIONS

SOURCES

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