The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The jeans category returned to growth in 2018, after years of decline as a result of the shifting consumer preference towards comfortable athletic bottoms such as leggings and sweatpants amidst the growing athleisure trend. Now, with athleisure solidified in the US market, consumers who had purchased sufficient athletic bottoms over the last few years returned to economy and standard jeans, as fit and fabric innovations made these products attractive for casualwear.
Continuing a years-long sales slump, premium and super premium jeans faced sharp declines in both the men’s and women’s segments in 2018; albeit at a slower rate than in 2017. As the producers of economy and standard jeans invested in fit and fabric innovations in recent years, the difference in quality between premium and super premium jeans and economy and standard jeans in the US market reduced dramatically.
Economy and standard jeans for both men and women enjoyed healthy growth in 2018, in a continuation of the 2017 growth, which marked a reversal of a years-long sales slump for the lower-end of the jeans category. Economy and standard jeans benefited from the continued popularity of fast fashion retailers such as Forever 21 and The Gap Inc’s Old Navy in the US, as well as the bargain-hunting mentality amongst many consumers, which boosted sales at discount department stores such TJ Maxx and Ross Stores.
Leading jeans players produced co-branded collaborations and entered into strategic brand partnerships throughout 2018, as they sought to reach new consumers in the face of external pressures on the jeans category due to the solidification of the athleisure trend, shifting consumer preferences, and the overall decline of brand loyalty. In early November 2018, the leader in jeans, Levi Strauss & Co, sought to take advantage of the popularity of streetwear by partnering with New York-based Supreme for a collaborative collection consisting of denim trucker jackets and coveralls.
As it continues to drive sales growth at parent company J Crew, Madewell entered the men’s segment for the first time in September 2018, with a 38-piece collection centred around the brand’s popular premium denim. The introductory line included 21 styles of premium denim across three fits – skinny, slim and straight – in addition to complementary products designed specifically to be worn with denim.
Amidst the shifting consumer preference for online shopping, brands and retailers alike are facing the realisation that denim has a higher barrier to online entry than other categories, due to the challenges around finding the proper fit. As a result, after launching its unlimited subscription in 2016, denim soon became the number one category on Rent the Runway, as users who increasingly used the service for everyday wear took advantage of the opportunity to try new jeans styles without the need for commitment, and with it, the fear of finding the perfect fit.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Jeans industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jeans industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jeans in USA market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.