Weak growth is anticipated for the overall jeans category over the forecast period, with both volume and retail current value sales expected to see only low growth, affected by consumer concern for the future arising from surging inflation and rising retail prices in 2022 and 2023. The US economy faces persistent short- to medium-term risks from domestic and global factors, with the end of the US student loan interest moratorium in September 2023 introducing a new financial burden for many consumers.
The jeans category is evolving to embrace inclusivity and diversity, particularly in the US. This extends beyond product innovation to encompass marketing and engagement strategies.
To thrive in the evolving jeans category, characterised by shifting consumer preferences and the presence of fashion-forward and athleisure alternatives, it is crucial to align with changing consumer needs. Comfort and fashion are two pivotal aspects on which to focus.
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Understand the latest market trends and future growth opportunities for the Jeans industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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