Online expansion and a digital strategy have gained unprecedented importance for apparel companies to maintain growth momentum in the market. A leading player in jeans in the Chinese market, Levi Strauss Asia Pacific, has been actively propelling digital transformation to engage with online shoppers.
After a year of only slow growth, Uniqlo demonstrated a solid resurgence in its value sales in 2021, boosted by a strong brand perception regarding to “back to basics” and value for money. Uniqlo was one of the players that avoided decline in 2020, and rapidly recovered its growth trajectory, with all its 800 offline stores in mainland China having recovered from the COVID-19 slump in 2021.
HLA Jeans is a sub-brand which was launched by the leading player in menswear, HLA Corp, in 2017. HLA Jeans targets the gen Z population in urban areas with strong awareness of self-expression.
Jeans are amongst the least eco-friendly clothing items, as it takes nearly 400 gallons of water to produce a single pair of jeans. However, leading brands are now making efforts to improve their eco credentials, and to try and use more eco-friendly materials and sustainable production methods.
As working from home becomes a new normal in the post-COVID-19 era, athleisure clothing such as jogging bottoms and shorts are becoming increasingly popular. In addition, the dress code in offices has been becoming more and more relaxed in recent years, and it is normal to see people wearing sweatpants and yoga trousers to the office.
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Understand the latest market trends and future growth opportunities for the Jeans industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Jeans research and analysis database.
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