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Country Report

Jeans in

Jeans in China

18 pages, Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Elaborate designs are more widespread in line with personalisation

The personalised wave is increasingly obvious in jeans in China, reflecting segmented concepts of fashion among local consumers. Young Chinese consumers, many of whom are bold and flaunty, tend to choose elaborately designed jeans for self-expression.

The category is experiencing a trading-up phase

The premiumisation trend is anticipated to become stronger in the local jeans category, as local consumers continue to upgrade their purchases in line with improved living standards and disposable income. The pursuit of high quality and value-added features enables standard jeans and premium jeans to outperform economy jeans in value and volume growth terms.

COMPETITIVE LANDSCAPE

The jeans category is highly fragmented

Jeans in China has a highly fragmented competitive landscape as the top 10 brands, led by Lee, Levi's, Uniqlo and Calvin Klein Jeans, accounted for quite small value shares in 2018. VF Asia Ltd, with its traditional and renowned jeans brands Lee and Wrangler, is well acknowledged among consumers in China.

Brand endorsement with young celebrities is prevalent among players

To keep a competitive edge, manufacturers of jeans have been inviting young celebrities to invigorate their brands, especially brands that have been established for a long time. A good case in point is Levi Strauss Asia Pacific Co Ltd.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in China - Category analysis

HEADLINES

PROSPECTS

Elaborate designs are more widespread in line with personalisation

The category is experiencing a trading-up phase

COMPETITIVE LANDSCAPE

The jeans category is highly fragmented

Brand endorsement with young celebrities is prevalent among players

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth continues in apparel and footwear in 2018

Fan economy is increasingly important for apparel and footwear

Nike (China) Inc gains share through innovations

Channel innovation is supported by digitalisation

Apparel and footwear will grow steadily over the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in China

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Executive Summary

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PROSPECTS

Elaborate designs are more widespread in line with personalisation

The category is experiencing a trading-up phase

COMPETITIVE LANDSCAPE

The jeans category is highly fragmented

Brand endorsement with young celebrities is prevalent among players

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Overview

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Table of Contents

Jeans in China - Category analysis

HEADLINES

PROSPECTS

Elaborate designs are more widespread in line with personalisation

The category is experiencing a trading-up phase

COMPETITIVE LANDSCAPE

The jeans category is highly fragmented

Brand endorsement with young celebrities is prevalent among players

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth continues in apparel and footwear in 2018

Fan economy is increasingly important for apparel and footwear

Nike (China) Inc gains share through innovations

Channel innovation is supported by digitalisation

Apparel and footwear will grow steadily over the forecast period

MARKET DATA

DEFINITIONS

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