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Country Report

Jeans in

Jeans in China

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Manufacturers incorporating sport and leisure into their jeans

Jeans continued to witness steady growth in current value terms during the review period, although sales were negatively impacted by the athleisure trend to some extent. For example, jeans saw slower growth than leggings in 2019.

Premiumisation is driving value sales with growing brand recognition

Standard and premium jeans continued to drive the growth of jeans in 2019, in current value terms, while economy jeans lost further ground to higher-end brands. Rising brand awareness among consumers has further promoted the development of standard, premium and super premium jeans in China.

COMPETITIVE LANDSCAPE

Levi’s outperforms Lee and consolidates its leadership in China market

Levi’s recorded a strong performance in jeans in 2019, with it edging ahead of Lee as the leading brand of jeans in China. To stay ahead of the competition, Levi’s regularly cooperated with sports brands at the end of the review period.

Lee and Wrangler looking to expand reach in China

VF Corp, global brand owner of Lee and Wrangler, separated off its jeans business at the end of the review period with it now operated under Kontoor Brands. It was also announced that Wrangler jeans will officially enter the Chinese market in the first quarter of 2020 with most production being local.

Uniqlo making gains with innovative and functional jeans

While traditional brands such as Lev’s and Lee continue to lead jeans, Japanese retailer Uniqlo was the most dynamic player at the end of the review period. Uniqlo is becoming increasingly well known for producing good quality everyday apparel which is not only fashionable but also functional.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in China - Category analysis

HEADLINES

PROSPECTS

Manufacturers incorporating sport and leisure into their jeans

Premiumisation is driving value sales with growing brand recognition

COMPETITIVE LANDSCAPE

Levi’s outperforms Lee and consolidates its leadership in China market

Lee and Wrangler looking to expand reach in China

Uniqlo making gains with innovative and functional jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Manufacturers incorporating sport and leisure into their jeans

Premiumisation is driving value sales with growing brand recognition

COMPETITIVE LANDSCAPE

Levi’s outperforms Lee and consolidates its leadership in China market

Lee and Wrangler looking to expand reach in China

Uniqlo making gains with innovative and functional jeans

Samples

Overview

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Table of Contents

Jeans in China - Category analysis

HEADLINES

PROSPECTS

Manufacturers incorporating sport and leisure into their jeans

Premiumisation is driving value sales with growing brand recognition

COMPETITIVE LANDSCAPE

Levi’s outperforms Lee and consolidates its leadership in China market

Lee and Wrangler looking to expand reach in China

Uniqlo making gains with innovative and functional jeans

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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