Executive Summary

Mar 2019
PROSPECTS
Jeans hit by competition from rival products

Jeans is being hit by the emergence of a growing range of alternative products, especially for female consumers. The increasing numbers of consumers engaging in regular exercise, from sporting activity to yoga, are contributing to a growing familiarity with sportswear.

Standard jeans to see a revival

While jeans saw sales fall in the final year of the review period, the category is expected to see its fortunes turn around over 2018-2023. Growth is set to be driven by the ongoing increase in demand for super premium jeans, which is more strongly differentiated from casual sports-inspired clothing than other segments, and a resurgence in demand for standard jeans.

Premium and economy segments continue to suffer

The premium and economy segments are both expected to see ongoing decline over the forecast period. Relying primarily on pricing for their appeal, economy jeans are being hit particularly hard by the rise of alternative casual clothing influenced by increased engagement in exercise.

COMPETITIVE LANDSCAPE
Uniqlo extends lead

Uniqlo significantly increased its value share in 2018, thereby extending its lead over second-placed, Levi Strauss, despite the latter also registering a notable share increase. Uniqlo’s jeans are benefiting from the brand’s increasingly fashionable status and reputation for high-quality but affordable designs and products.

Levi’s turning things around

Levi’s began the review period as the largest jeans brand in Singapore. However, it experienced a consistent year-on-year decline in its value share between 2013 and 2017, partly resulting from the expansion of Uniqlo.

Strong performance from super premium brands

The growing demand for high-end jeans drove strong performances from a number of super premium jeans brands in 2018, including Diesel’s eponymous label and PVH Corp’s Calvin Klein and Hilfiger Denim brands. Sandro, for which SMCP Fashion Singapore Pte Ltd is the NBO in Singapore, was the most dynamic brand in super premium jeans in the final year of the review period.

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Jeans in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Singapore - Category analysis

HEADLINES

PROSPECTS

Jeans hit by competition from rival products
Standard jeans to see a revival
Premium and economy segments continue to suffer

COMPETITIVE LANDSCAPE

Uniqlo extends lead
Levi’s turning things around
Strong performance from super premium brands

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Sport exerts a growing influence
Fashion’s influence spreads
E-commerce expands strongly
Uniqlo extends lead
Constraints on growth

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources