90s fashion has been making a comeback over the past few years, and thus it should be no surprise that people are seen sporting low-rise jeans once again. Celebrities and influencers are helping intensify the trend by posting pictures styling low-rise jeans on social media platforms such as Instagram and TikTok.
Despite conversations on sustainability being in the public spotlight, observations are that most brands compete using pricing strategies. Despite the interest in premium jeans, there has been a decline in the overall price point for mass brands.
Jeans is a category that is notable for its distinct price segmentation, ranging from economy to super premium. Alongside the disruption from cross-border e-commerce players, there is stiff competition for licensing rights beyond the parent company’s purview.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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