Executive Summary

Mar 2019
PROSPECTS
Staple of casualwear

Jeans have a central role in the wardrobes of Chileans, widely accepted as a staple of casualwear. Indeed, Chilean consumers wear jeans regularly in both leisure and work contexts.

Threat from athleisure

While jeans are considered a core item of casualwear in Chile, this status is increasingly being threatened by the rise of the athleisure trend. An expanding range of sportswear and sports-inspired clothing is providing consumers with an increasing number of alternatives to jeans, including tracksuit bottoms, leggings and yoga pants.

Economy and premium segments see strong growth

Jeans saw something of a polarisation trend at the end of the review period, with the economy and premium segments seeing significant growth, while the standard and super premium segments struggled. This trend was driven largely by the performances of specific international brands, with the fast fashion brands, Forever 21 and H&M, expanding dynamically in economy jeans, while Levi’s successful revitalisation was the primary factor behind the growth of premium jeans.

COMPETITIVE LANDSCAPE
A fragmented category

Jeans is a fragmented category in Chile, with players outside the top 20 jointly accounting for 50% of value sales in 2018. This level of fragmentation derives from the widespread popularity of jeans and the category’s representation across retail channels and price segments.

Women turning to fast fashion

Fast fashion brands, Forever 21 and H&M, were the fastest-growing brands in jeans in Chile in 2018. Both brands benefited from their capacity to meet the demand for fashionable products at an affordable price amongst female consumers.

Levi’s goes from strength to strength

Having overtaken Pepe to become the largest brand in jeans in the previous year, Levi’s extended its lead in the Chilean market in 2018. Levi’s is benefiting from a global strategy to refocus on brand development and innovation, which has seen its effectiveness magnified by the influence of the internet, and particularly social media.

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Jeans in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Chile?
  • What are the major brands in Chile?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Chile - Category analysis

HEADLINES

PROSPECTS

Staple of casualwear
Threat from athleisure
Economy and premium segments see strong growth

COMPETITIVE LANDSCAPE

A fragmented category
Women turning to fast fashion
Levi’s goes from strength to strength

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges
Fall in the number of Argentinean tourists affects sales in shopping centres
International and fast fashion brands intensify competition
Internet retailing expands but faces obstacles
Bright future for less developed categories with premiumisation potential

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources