Jeans is predicted to register moderate volume growth over the forecast period, with 2023 expected to remain a challenging year for the Chilean economy. While male Chileans are shifting towards a more athleisure look in line with global trends, demand for men’s jeans is expected to fully recover to 2019 levels, driven by the economy and premium segments.
Retail e-commerce is expected to remain a relevant distribution channel for jeans in Chile over the forecast period. Although most major brands of jeans are available through physical stores, some are choosing to adopt an omnichannel approach to sales by investing in their own websites and trying to directly reach consumers by offering competitive prices and attractive digital capabilities.
Affordable clothing can be a good alternative for price-conscious followers of fashion, but today's consumers are increasingly aware of the impact that fast fashion can have on the environment, and therefore they are shifting their purchasing preferences towards more sustainable products. This trend is expected to continue to gain momentum over the forecast period, particularly within jeans, which is highlighted in the media as substantially contributing to environmental damage through manufacturing processes, including high water consumption.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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