The government-sponsored Ahora plan, which was designed to enable local consumers to purchase domestically produced items in up to 12 interest-free instalments, now incurs interest on repayments. This development is likely to significantly impact sales of premium-positioned jeans in the future, since many consumers who might have previously purchased high-ticket items and spread the cost over time can no longer afford to do so, especially in the current challenging economic climate.
Over the forecast period, the sharp increase in average current unit prices in a category whose prices are often well above those to be found abroad is likely to favour the most affordable brands, as local consumers hit by an increase in the general cost of living seek to limit spending on non-essential items.
The fashion industry, and jeans in particular, has a reputation for being one of the most polluting on the planet, in part due to the amount of water needed to manufacture raw materials and finished products. Over the forecast period, recycling and the circular economy is expected to become more popular among local consumers in Argentina.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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