Jeans has rebounded strongly, however, this can be considered a period of normalisation and jeans will still continue to face some competition from the athleisure trend which promotes the more comfortable sportswear and leisurewear. Jeans is also susceptible to inflationary pressures, which is expected to hike up even further in 2023.
The COVID-19 lockdowns in European countries and, mainly, China, have impacted logistics and supply chains. Furthermore, the Russia-Ukraine war has impacted the situation even further, and many retailers across all channels have realised how dependent they were on supply chains from the Far East.
A key factor to the sluggish performance of jeans in the review period is jeans’ modest success seen within millennials and gen Z, due to the growing influence of athleisure on fashion trends. This influence notably comes from rap and hip-hop music, with France seeing a strong momentum within this culture over the last decade.
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Understand the latest market trends and future growth opportunities for the Jeans industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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