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Country Report

Greece Flag Baby Food in Greece

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • Birth rates in Greece declined for a further consecutive year in 2015, translating into negative growth for baby food as well. The ongoing recession has put young Greeks off having children. Uncertainty is widespread within the country with most Greeks feeling financially insecure and as a result not feeling confident about having children.

COMPETITIVE LANDSCAPE

  • With some of the most important baby food brands in Greece in its portfolio such as Nounou, Frisomel and Noulac, FrieslandCampina continues to lead baby food in Greece. It held a 28% value share in 2014, but despite this its share has been steadily declining since the beginning of the review period and is set to decline further, with its value share standing at 27% in 2015. The decline is due to fierce competition within the competitive landscape, especially from premium brands.

PROSPECTS

  • Premiumisation will likely remain a key trend over the forecast period, given that baby food has proven to be more resilient to the recession with regard to what parents are willing to buy for their babies. In this context, not only should premium brands increase their value share within baby food, but also more premium brands are expected to appear over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Greece?
  • What are the major brands in Greece?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Greece - Company Profiles

Delta Foods SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Delta Foods SA: Key Facts
  • Summary 2 Delta Foods SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Delta Foods SA: Competitive Position 2015

FrieslandCampina Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 FrieslandCampina Hellas SA: Key Facts
  • Summary 5 FrieslandCampina Hellas SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 FrieslandCampina Hellas SA: Competitive Position 2015

Olympos Dairy Co Larisis SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Olympos Dairy Co Larisis SA: Key Facts
  • Summary 8 Olympos Dairy Co Larisis SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Olympos Dairy Co Larisis SA: Competitive Position 2015

Packaged Food in Greece - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales register negative growth in 2015

Political developments affect consumption patterns

Supermarkets remains the leading distribution channel

Economic prospects remain gloomy impacting upon packaged food performance

KEY TRENDS AND DEVELOPMENTS

Developments in the political environment affect consumer behaviour

Consumers hunting offers result in fading brand loyalty

The home cooking trend creates prosperous ground for growth

Marketing: moving away from standard advertising

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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