Despite the continuous decline in the number of new born babies, liquid standard milk formula is expected to be the most dynamic category in baby food in the forecast period. Primary production and sale of liquid milk formula were not allowed in Japan until recently, due to the absence of government safety standards.
Despite the expected continued decline in the birth rate, dried baby food, prepared baby food, and other baby food are expected to see retail volume growth over the forecast period. This will be driven by increasing demand for convenience amongst busy parents.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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