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Country Report

Saudi Arabia Flag Baby Food in Saudi Arabia

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Milk formula in Saudi Arabia has been under criticism for some time, as prices kept increasing without any proper checks. After much hue and cry, the government finally imposed a price cap on milk formula in the middle of 2014. A failure to comply with this cap would result in companies being penalised. This step bought down the prices of milk formula significantly, to as low as SAR29 per 400g pack. Special milk formula, however, was excluded from this price cap. This eventually resulted in a slowdown of value growth in 2014, but provided relief to consumers. Companies, however, continued to bolster volume sales through various in-store promotions.

COMPETITIVE LANDSCAPE

  • Saudi Food Industries, which is the local subsidiary of the GBO Nestlé, led baby food in 2015 with a 19% value share. The company’s popular brands, such as Cérélac and Nan, enjoy strong popularity amongst consumers, as they have been around for decades. The company continues to invest in strong promotional strategies, such as connecting with consumers of Nido and Cérélac through social media. In addition, the company has also taken steps towards corporate social responsibility by cooperating with the government to help implement price caps on milk formula. The company introduced two new variants of Cérélac in late 2014, Wheat and Oat with Red Fruits and Wheat and Oats with Tropical Fruits, as well as updating the packaging for Cérélac in 2015. These activities, along with the strong distribution network the company enjoys, helped it to maintain its lead in baby food.

PROSPECTS

  • The number of women entering the workforce is expected to continue rising in the forecast period, as the new generation is fast embracing modern values. Young girls graduating from college or even after marriage are keen to make their mark on the practical front. The government, on the other hand, is also promoting the employment of women, by giving advantages to companies which hire female Saudis. The growing number of women in the workforce is expected to push up the demand for milk formula and other baby food, as women will be left with less time for breastfeeding and to home cook meals for their infants, leaving their children largely to the care of day care centres or nannies.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Saudi Arabia - Company Profiles

Almarai Co Ltd in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Almarai Co Ltd: Key Facts
  • Summary 2 Almarai Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Almarai Co Ltd: Competitive Position 2015

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to register a strong performance

Digital media gains importance for manufacturers

Local players compete aggressively with international companies

Traditional grocery retailers resumes growth after setback

An improved forecast period performance expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increasing female employment drives growth of convenience products

Digital communication is fast replacing traditional media

Health consciousness still nascent but impacting some categories

Grocery retailing growth back on track

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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