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Country Report

Argentina Flag Baby Food in Argentina

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 the sharp decline in purchasing power negatively impacted baby food in Argentina. Products with their main focus on children over one year saw a much worse performance than those targeted towards babies or newborns. Consequently, the strong substitution of toddler milk formula by other significantly cheaper products, such as shelf-stable milk, was seen.

COMPETITIVE LANDSCAPE

  • Nutricia-Bagó led baby food with a retail value share of 34% in 2015, reaching ARS1.2 billion. The great advantage of the company over its competitors is its wider product portfolio. Nutricia-Bagó was the leader in prepared baby food in 2015, with the brand Vital Children Frutapura, with a retail value share of 86%. In milk formula, a category in which there is a variety of competitors, thanks to its brands Vital and Nutrilon it reached a share of 36%.

PROSPECTS

  • Acquisitions and joint-ventures in baby food were key in the review period, as companies saw opportunities to boost their brands or sales. According to trade sources, in the forecast period this trend is likely to continue. It is likely is that in the first half of 2015 Nestlé Argentina will become the partner of the local laboratory Cassará in order to significantly improve its distribution network.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Argentina?
  • What are the major brands in Argentina?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Argentina - Company Profiles

Mastellone Hnos SA in Packaged Food (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mastellone Hnos SA: Key Facts
  • Summary 2 Mastellone Hnos SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Mastellone Hnos SA: Competitive Position 2015

Molinos Río de la Plata SA in Packaged Food (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Molinos Río de la Plata SA: Key Facts
  • Summary 5 Molinos Río de la Plata SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Molinos Río de la Plata SA: Competitive Position 2015

SanCor Cooperativas Unidas Ltda in Packaged Food (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 SanCor Cooperativas Unidas Ltda: Key Facts
  • Summary 8 SanCor Cooperativas Unidas Ltda: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 SanCor Cooperativas Unidas Ltda: Competitive Position 2015

Packaged Food in Argentina - Industry Context

EXECUTIVE SUMMARY

The economic crisis boosts consumption of inexpensive food

Dairy players reorganise production

Government intervention distorts demand

Discounters and convenience stores gain share

Greater dynamism is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

The fall in the global price of powder milk leads to reductions in local production

The official “Controlled Prices” programme maintains demand

Tourism and the economic context negatively impact consumption via foodservice

Discounters and convenience stores gain share

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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