print

Country Report

Baby Food in Denmark

| Pages: 57

Price: US$900

About this Report

Executive Summary

TRENDS

  • Baby food manufacturers in 2012 have driven value sales growth by means of dynamic new product development in organic baby food within the prepared and other baby food categories. Semper AB has, for instance, launched six new organic prepared baby food products under the Semper brand in 2012. Due to strong concerns about health and safety, Danish parents have traditionally been very sceptical about manufactured baby food, with most preferring home-cooked baby food instead. However, with the dynamic convenience trend and the growing demand for time-saving products in mind, baby food manufacturers are slowly changing this perception and are gaining the trust of more consumers through their organic positioning as well as promoting product transparency and traceability. Organic foods are extremely popular in Denmark, viewed by consumers as healthier, safer and of better quality. Practically all baby food product launches in the last three years have been organic.

COMPETITIVE LANDSCAPE

  • Category leader Nestlé Danmark holds a 38% value share of baby food in 2012. The company is dominant in milk formula, which accounts for the majority of its sales. It is also present in dried baby food. Over 2008-2012, Nestlé Danmark has lost significant value share, down from 54% in 2008, to its nearest competitors Semper and Arvid Nordquist. The latter markets the all-organic brand range Hipp. This development has mainly occurred through prepared baby food. Despite its leading position, Nestlé Danmark withdrew from this category and Semper entered it in 2010. This was the first move in Semper’s strategy of a full-scale entrance into the Danish market. Nestlé Danmark held a 57% value share of prepared baby food in 2008 but struggled with profitability as consumers viewed its products as economy in nature and thus would not pay its prices. Semper and Hipp now dominate this category with respective value shares of 37% and 55%.

PROSPECTS

  • The leading brands, namely Semper and Hipp, are likely to remain focused on increasing consumer trust and further broadening the baby food target audience over the forecast period. This will mean continuous ongoing product innovation in organic prepared and other baby food, with a focus on health, quality, safety and convenience.

Samples (FAQs about samples):

doc_pdf.png Sample Baby Food Market Research Report

doc_excel_table.png Sample Baby Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in Denmark?
  • What are the major brands in Denmark?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2007-2012
  • Table 2 Sales of Baby Food by Category: Value 2007-2012
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Baby Food by Category: % Value Growth 2007-2012
  • Table 5 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2012
  • Table 6 Baby Food Company Shares 2008-2012
  • Table 7 Baby Food Brand Shares 2009-2012
  • Table 8 Sales of Baby Food by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Baby Food by Category: Value 2012-2017
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2012-2017

Packaged Food in Denmark - Industry Context

EXECUTIVE SUMMARY

Volume sales continue to slump

New “health” taxes and rising commodities’ costs drive up prices

Continued price polarisation

Strong discounter trend

Slow value growth forecast

KEY TRENDS AND DEVELOPMENTS

Consumers save by reducing food waste and over-eating

Value-for-money has emerged the key trend during the economic crisis

Danes want more natural and non-industrial foods

State-controlled healthy-eating labels key to success in Denmark

Maturing demand for better-for-you packaged food

Convenience a potent value growth driver

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!