Growth prospects for baby food are expected to be undermined by an unfavourable demographic environment, with Germany’s birth rate predicted to remain at a historically low level and to record a marginal decline over the forecast period. Although the impact of the influx of Ukrainian refugee families is expected to boost demand for baby food over the forecast period, it may be short-lived as it remains unclear whether many of these refugees will opt to settle permanently in the country.
While vegan milk formula is likely to remain a niche and may only be recommended by health professionals for occasional consumption, the rising number of Germans adopting a flexitarian diet, the growing awareness of potential intolerance to cow’s milk among babies, and the greater awareness of animal welfare issues are likely to encourage an increasing number of parents to seek alternatives to cow’s milk recipes in milk formula. As a result, goat’s milk formula is expected to continue seeing a rise in popularity, helped by the 2022 launch of a new range by Hipp.
Sustainability targets are expected to become a core element of baby food players’ strategies, with Hipp seeking to achieve climate-positive certification for its entire operations by 2025. This will place it on an equal footing with rival organic specialist Holle, which reached this goal in 2021.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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