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Country Report

Switzerland Flag Baby Food in Switzerland

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • A greater number of organic, sustainably-produced baby food products were available in Switzerland in 2015, which reflects manufacturers’ efforts to capitalise on consumers’ willingness to purchase organic products that they perceive as being healthier than regular variants. For example, Switzerland’s leading retailer Migros gradually replaced its Migros Bio baby food line by introducing the Alnatura line produced by a German organic food manufacturer. Similarly, Coop, the second largest retailer, expanded its offer of the Hipp product line in its baby food assortment.

COMPETITIVE LANDSCAPE

  • The competitive landscape for baby food in Switzerland was dominated by Nestlé in 2015. Operating in a rather mature market, the manufacturer evolves in a category with modest growth prospects. Its closest competitor Milupa SA enjoys strong consumer trust and a strong distribution network. The third player Hipp outpaced the competition in terms of the breadth of its selection of baby food and new product releases containing vegetables, fruit-based prepared food, baby desserts, yoghurt and biscuits, placing further pressure on the two leaders.

PROSPECTS

  • Baby food in Switzerland is expected to continue to register positive growth over the forecast period. Due to increasing concerns about healthy baby nutrition, parents are expected to continue questioning the ingredients in baby food products in order to make sure the highest safety standards are complied with. Greater concern over health and wellness will likely continue being a driving force for growth for milk formula and prepared baby food as parents will likely continue to look for high-quality products for their offspring.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Switzerland?
  • What are the major brands in Switzerland?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Suisse SA: Key Facts
  • Summary 2 Nestlé Suisse SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Suisse SA: Competitive Position 2015

Packaged Food in Switzerland - Industry Context

EXECUTIVE SUMMARY

Packaged food sees slight growth in a challenging economic environment

Product origin remains a key selling point in Switzerland

Migros and Coop’s private label lines provide strong competition for branded manufacturers

Supermarkets remains the main distribution channel

Further challenges expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

The Swiss economy faces challenges created by its strong national currency

Internet retailing gains share within packaged food

Health and wellness continues to shape the performance of packaged food

Packaged food manufacturers focus on sustainability

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 11 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 12 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 13 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 15 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 16 Sales of Packaged Food by Category: Value 2010-2015
  • Table 17 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 19 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 20 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 22 Penetration of Private Label by Category: % Value 2010-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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