Baby food in Bulgaria will increase faster in retail volume than current value terms over the forecast period, due to the expected normalisation of inflation and price stabilisation. Although there are no signs that the birth rate in Bulgaria will return to a positive trend, demand for prepared baby food will grow as more parents recognise its higher nutritional value and the quality of its ingredients.
Standard and follow-on milk formulas are enjoying solid growth. Despite paediatric recommendations for breastfeeding, most Bulgarian women tend to feed their babies with milk formulas due to their hectic and stressful lives, as well as the early return to work post-birth.
With the expansion of grocery retail chains and drugstores, the sale of more affordable private labels like Lidl Lupilu and dm Babylove will continue to grow. Private labels increasingly offer higher quality organic products at a lower unit price, thus making organic baby foods more affordable to consumers.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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