According to Euromonitor International’s Product Claims and Positioning report on baby food, organic remained the most widespread dietary and health label in 2022. However, other labels to enjoy growth include immune system health, no added sugar and whole grain.
A focus on sustainability and environmental responsibility continues to be vital as local consumers are more aware than ever of the impact of their purchasing decisions on the environment. As such, brands are responding by introducing products in recycled materials.
There continue to be growing sales of baby food via e-commerce in the UK following a surge in online shopping during the pandemic, with many consumers searching for more affordable options. Brands have responded by increasing their online presence.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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