Growth, in both retail volume and value sales (at constant 2023 prices) terms, of baby food is expected to decline over the forecast period, driven by the subdued birth rates predicted for France, thereby reducing the category’s target audience. Therefore, players are attempting to identify ways to retain the current consumer base by launching meals specifically aimed at older children aged between 15 months and three years, and appealing to time-pressed parents.
Despite the overall declining demand for baby food in France over the forecast period, the niche of special baby milk formula, perceived as acceptable for babies with various intolerances, is set to remain a positive performer within the category. This will encourage a continued focus on special baby milk formula by players.
One notable trend within baby food that is likely to retain relevance is provenance, with French parents increasingly opting for products with localised food labelling. The concept of clean labelling for baby food correlates with the growth in organic products as parents seek the “cleanest” food for their babies in addition to the positive sentiments linked with domestic production.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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