Over the forecast period, baby food overall will continue to see a decline in terms of retail volume sales in Norway, with an only marginal rise predicted for 2027-2028. The category’s persistent downward turn will be accompanied by a gradual rise in average unit prices, though the hyperinflation witnessed during 2022 and 2023 is unlikely to reoccur.
Consume demand for convenience will remain firm throughout the forecast period, especially within prepared baby food and other baby food. This is evident from the uptick in products specifically tailored for self-feeding, items that cater to tender gums, resealable packages, and snacks parsed into easy-to-serve portions.
Private label products within baby food in Norway have not recorded a particularly impressive performance during the review period; however, this is set to change. Retail behemoth Kolonihagen brand is well-positioned to carve out a bigger slice of the pie, with the potential for other well-established retailers to follow suit.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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