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Country Report

South Africa Flag Baby Food in South Africa

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, the leading players introduced larger pack sizes in dried baby food so as to offer consumers bulk savings. For example, Nestlé’s Nestum brand was available in a 500g cardboard box for ZAR36.99 compared to ZAR19.99 for a 250g pack. Tiger Consumer Brands’ Purity range was also available in a 450g box, offering consumers a saving in comparison with the standard 200g box.

COMPETITIVE LANDSCAPE

  • Nestlé South Africa (Pty) Ltd continued to lead baby food in 2015 with a value share of 44%, followed by Tiger Consumer Brands with 22%. Nestlé’s Nan and Lactogen were two of the leading brands in milk formula, commanding value shares of 29% and 13%, respectively. Tiger Consumer Brands’ Purity was the leading brand overall with a value share of 22%. This can be attributed to its strong presence in dried baby food and dominance in prepared baby food in South Africa.

PROSPECTS

  • The trend towards more economical, larger pack sizes will continue over the forecast period. Consumers will continue to purchase products which offer both quality and value for money. Innovation in terms of packaging will also be a way for manufacturers to stimulate consumer interest in the category. The use of pouches is currently still low but this format offers potential for growth due to its convenience for consumers as well as cheaper manufacturing costs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in South Africa?
  • What are the major brands in South Africa?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in South Africa - Company Profiles

Pioneer Foods (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 1 Pioneer Foods (Pty) Ltd: Key Facts
  • Summary 2 Pioneer Foods (Pty) Ltd: Operational Indicators

Competitive Positioning

  • Summary 3 Pioneer Foods (Pty) Ltd: Competitive Position 2015

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 4 Tiger Consumer Brands Ltd: Key Facts
  • Summary 5 Tiger Consumer Brands Ltd: Operational Indicators

Competitive Positioning

  • Summary 6 Tiger Consumer Brands Ltd: Competitive Position 2015

Packaged Food in South Africa - Industry Context

Executive Summary

Packaged food achieves strong value growth in 2015

Convenience and added-value drive packaged food sales in 2015

Manufacturers implement price promotions in order to drive volume sales in 2015

Convenience drives retailer store footprint and product mix in 2015

Steady growth forecast for South African packaged food

Key Trends and Developments

Growing convenience trend drives more snacking opportunities in 2015

Indulgence and added-value drive sales in 2015

Busy lifestyles lead to convenience-driven packaging innovation in 2015

Health and wellness trend remains a key element in packaged food in South Africa

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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