Affordability is expected to remain important to consumers over the forecast period. It is not expected that prices will show a decline, despite inflation cooling down.
Meanwhile, although promotions on milk formula are prohibited, consumers are expected to be on the lookout for promotions and discounts to save money in other areas of baby food, such as dried, prepared, and other baby food, as there is no regulation on promotion in these categories. Price promotions will therefore remain important for players to drive volume sales.
The number of baby specialist stores is expected to continue expanding over the forecast period. These stand-alone stores offer a wide range of baby products, including baby food, essentially acting as a one-stop-shop for all products related to parents and babies.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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