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Country Report

South Africa Flag Baby Food in South Africa

| Pages: 57

Price: US$900

About this Report

Executive Summary

TRENDS

  • Baby snacking remains a key trend within the South African baby food environment. Nestlé South Africa addressed this need in late 2011 with a wide range of baby snack products suitable for crawlers, toddlers and pre-schoolers. However, this range carries a high price tag and has struggled to take off as consumers remain cautious in their spending following the recent economic downturn. Baby snacking faces an increasing threat from other family snack categories, such as plain biscuits (for example Marie biscuits) and extruded snacks (Flings).

COMPETITIVE LANDSCAPE

  • Nestlé South Africa leads South African baby food, holding a 45% value share in 2013. This is due to its leading milk formula brands Nan and Lactogen, which held value shares of 17% and 12% respectively. The company’s Cerelac and Nestum dried baby food brands held 6% and 4%. Tiger Consumer Brands Ltd held second place overall with a value share of 22%. However, its Purity brand was the leading brand overall at the end of the review period. The brand dominates prepared baby food and is also present in dried baby food and other baby food.

PROSPECTS

  • It is thought that baby snacking will continue to be a key driver of growth over the forecast period. Mothers are always on the look-out for products that meet both health and wellness and convenience trends, and are suitable for consumption as on-the-go healthy snacks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in South Africa?
  • What are the major brands in South Africa?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2008-2013
  • Table 2 Sales of Baby Food by Category: Value 2008-2013
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baby Food by Category: % Value Growth 2008-2013
  • Table 5 Sales of Special Baby Milk Formula by Soy-based Vs Dairy-based: % Value 2013
  • Table 6 NBO Company Shares of Baby Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Baby Food: % Value 2010-2013
  • Table 8 Distribution of Baby Food by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Baby Food by Category: Value 2013-2018
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018

Baby Food in South Africa - Company Profiles

Pioneer Foods (Pty) Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pioneer Foods (Pty) Ltd: Key Facts
  • Summary 2 Pioneer Foods (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Pioneer Foods (Pty) Ltd: Competitive Position 2013

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tiger Consumer Brands Ltd: Key Facts
  • Summary 5 Tiger Consumer Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Tiger Brands Ltd: Competitive Position 2013

Packaged Food in South Africa - Industry Context

EXECUTIVE SUMMARY

Packaged food experiences growth in 2013

South Africans seek added value and convenience

South African players dominate packaged food

Leading retailers’ smaller format stores meet consumer demand for convenience

Steady growth forecast for South African packaged foods

KEY TRENDS AND DEVELOPMENTS

Convenience demands continue to drive packaging innovation in 2013

Health and wellness remains key within South African packaged food in 2013

Consumers still feeling impact of rising costs and decreased disposable income in 2013

Increased distribution in response to rising demand for convenience in 2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-On Milk Formula
        • Liquid Follow-On Milk Formula
        • Powder Follow-On Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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