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Country Report

Vietnam Flag Baby Food in Vietnam

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, baby food registered value growth of 9%, which was significantly slower than the 21% rise seen in 2014. Although the economy was recovering, consumers remained hesitant in their spending because they were still concerned about financial difficulties. In addition, the falling birth rate also had a negative impact on the performance of baby food. Nevertheless, 9% represents a positive performance and indicates a stable category.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products JSC (Vinamilk) continued to lead baby food, accounting for 27% of value sales in 2015. The company is well known for its good quality products, offered at an affordable price. Vinamilk was very active in marketing and promotional activities, reflecting its aim of building up its brands. It also worked to strengthen its distribution; in December 2014, Vinamilk’s distribution network included 268 exclusive distributors, and over 215,000 retailers across the country. Thanks to these efforts, the company successfully maintained its leading position in baby food in Vietnam over the review period.

PROSPECTS

  • Over the forecast period, baby food is expected to register a value CAGR at constant 2015 prices of 8%, a rate that is slightly higher than that seen over the review period. This stronger performance is set to be attributable to the anticipated recovery of the economy and improving living standards. In addition, manufacturers are likely to introduce new product developments and further expand their distribution networks in order to attract new consumers. Increasingly hectic lifestyles in Vietnam are another factor contributing to growth of the category. As consumer become busier, they tend to buy baby food instead of preparing food from scratch.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Vietnam?
  • What are the major brands in Vietnam?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Vietnam - Company Profiles

FrieslandCampina Vietnam Co Ltd in Packaged Food (Vietnam)

Strategic Direction

Key Facts

  • Summary 1 FrieslandCampina Vietnam Co Ltd: Key Facts

Competitive Positioning

  • Summary 2 FrieslandCampina Vietnam Co Ltd: Competitive Position 2015

Nutifood Nutrition Food JSC in Packaged Food (Vietnam)

Strategic Direction

Key Facts

  • Summary 3 Nutifood Nutrition Food JSC: Key Facts

Competitive Positioning

  • Summary 4 Nutifood Nutrition Food JSC: Competitive Position 2015

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

Strategic Direction

Key Facts

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 6 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

Competitive Positioning

  • Summary 7 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2015

Packaged Food in Vietnam - Industry Context

Executive Summary

Slower demand due to inflation makes competing tougher

Increased sophistication and busy lifestyles boost convenience products

International players continue to characterise packaged food in Vietnam

Modern grocery retailers perform well in 2015

A positive outlook for packaged food

Key Trends and Developments

Online shopping gains viability as a channel for packaged food

ASEAN is set to lower import tariffs over 2015-2018

Private label continues to grow despite the entrance of international players

Increasing health-awareness shapes product development and marketing direction

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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