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Country Report

Baby Food in Vietnam

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite the fact that 2013 has been a very difficult year for Vietnam with a worse economy compared to 2012, baby food will retain its healthy growth in current value terms. Indeed, typically Vietnamese parents, especially those living in big cities, only have one or two children, which makes them more willing to pay for more expensive products for their children. Furthermore, thanks to the influence of the media as well as Western culture, consumers are paying more attention to branded products and their origins because counterfeiting and piracy in baby food, especially in milk formula products, was still a persistent problem in the country during the review period. In fact, in urban areas, international brands are more preferred thanks to higher living standards and higher ability to afford these products. As a result, baby food in Vietnam in 2013 is expected to continue to register a high current value growth of 16%.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products JSC (Vinamilk) will hold the lead in Vietnamese baby food in both 2012 and 2013, accounting for nearly 27% share of value sales. In fact, in 2013, this company is also expected to record a very high current value growth. Active, intensive promotional activities, long establishment in the country, good reputation for quality and affordable prices as well as a very strong nationwide distribution network are key drivers that help the company enjoy a very high value growth. With strong financial ability, the company also invests heavily in order to improve its product quality. For example, on 22 April 2013, the first baby milk factory by Vinamilk in Vietnam was inaugurated and put into operation with a total investment value of VND2,000 billion, equivalent to US$100 million. This is one of the most modern milk plants in Asia. With this investment, the company expected to make a breakthrough step in order to raise not only its capacity but also its product quality.

PROSPECTS

  • The demand for baby food is projected to continue to increase over the forecast period. In the short term (2014-2015), the bad economy might be a threat to the growth of this category; in the long term, the economy is expected to recover and the higher living standards as well as higher disposable income will help to boost sales of baby food. Furthermore, manufacturers are predicted to continue to add more value to their products and increase their unit price. As a result, the constant value growth of baby food is forecast to be high, at 8% CAGR.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in Vietnam?
  • What are the major brands in Vietnam?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2008-2013
  • Table 2 Sales of Baby Food by Category: Value 2008-2013
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baby Food by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Baby Food: % Value 2009-2013
  • Table 6 LBN Brand Shares of Baby Food: % Value 2010-2013
  • Table 7 Distribution of Baby Food by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Baby Food by Category: Value 2013-2018
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018

Baby Food in Vietnam - Company Profiles

Nutifood Nutrition Food JSC in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nutifood Nutrition Food JSC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nutifood Nutrition Food JSC: Competitive Position 2013

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 4 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2013

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Promotional activities increase in packaged food due to the poor economy

Health awareness continues to influence new product development and marketing campaigns

Tougher competition encourages local manufacturers to make more effort to remain competitive

Private label becomes more popular in packaged food in 2013

A positive outlook for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

The government controls the advertising content of packaged food more closely

Promotional activities become more important in packaged food in 2013

Increasing consumer concern about health, fitness and wellness drives new product development and shapes marketing

Tougher competition encourages local manufacturers to put more effort into remaining competitive

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-On Milk Formula
        • Liquid Follow-On Milk Formula
        • Powder Follow-On Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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