With breastfeeding rates being relatively high in Bolivia, particularly for younger babies, brands will focus on targeting older babies. For instance, the brand Nido Preocular is recommended for children up to 5 years of age and its distribution in growing across all channels.
There will be further segmentation within milk formula and this should increase value sales, as these products usually carry a higher price tag. For instance, there will be increasing availability of milk formula that is lactose-free, such as Nutrilon Proexpert from Aptamil.
Disposable incomes are low in Bolivia and consumers will continue to be price sensitive over the forecast period and players will respond by offering promotions, such as savings on buying multiple packs. Offerings in dried and prepared baby food such as four for the price of three, or multiple packs of six or 12 will be popular.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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