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Country Report

Italy Flag Baby Food in Italy

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • The baby food category in Italy decreased by 3% to reach sales of €766 million in 2015. This performance stemmed from a decline in the birth rate in 2014. The economic environment also impacted this category, despite it being one of the more resilient packaged food categories to economic downturn.

COMPETITIVE LANDSCAPE

  • Baby food leaders remained Heinz and Mellin with a combined 67% value share. The performance of these two companies has also been enabled by their larger brand and product portfolios, with a high number of products and price ranges, which can satisfy a wider audience.

PROSPECTS

  • Over the forecast period baby food is expected to decrease at a CAGR of 3% at constant 2015 prices to reach €675 million by 2020. The continued low birth rate is expected to remain an important factor in hindering the category’s performance in the coming years.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Italy?
  • What are the major brands in Italy?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Italy - Company Profiles

Granarolo SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 1 Granarolo SpA: Key Facts
  • Summary 2 Granarolo SpA: Operational Indicators

Competitive Positioning

  • Summary 3 Granarolo SpA: Competitive Position 2015

Nestlé Italiana SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 4 Nestlé Italiana SpA: Key Facts
  • Summary 5 Nestlé Italiana SpA: Operational Indicators

Competitive Positioning

  • Summary 6 Nestlé Italiana SpA: Competitive Position 2015

Parmalat SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 7 Parmalat SpA: Key Facts
  • Summary 8 Parmalat SpA: Operational Indicators

Competitive Positioning

  • Summary 9 Parmalat SpA: Competitive Position 2015

Packaged Food in Italy - Industry Context

Executive Summary

Farewell to recession, farewell to financial concerns?

Expo Milan 2015 showcases Italian food excellence to the world

Artisanal and local products in focus

Hypermarkets continues to struggle while online grocery retailers remain undeveloped

Eating good food, the first step for a healthy life

Key Trends and Developments

13 December 2014 marks the introduction of new food labelling laws in Italy

Decreasing promotional activity to level up prices between brands and private label

Italian food needs to adapt to cultural differences

Food safety concerns continue to grow among Italian consumers

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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