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Country Report

Czech Republic Flag Baby Food in the Czech Republic

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • The trend of “juniorisation” – when parents tend to feed their children with baby food to an age far beyond the usual 12 months – continues to develop during 2014. This trend is reflected by the fact that the most vivid new product innovations are targeting parents with older babies. One novelty was introduced at the beginning of 2014 when local player Linea Nivnice as launched a type of prepared fruit-based baby food in a plastic pouch called Hello Ovocna presnidavka (fruity snack). It is suitable for children aged 4-6 months and available in four variants. It offers convenient and practical usage as a baby can eat the snack (suck it) without having to be spoonfed. The drugstore chain Dm-drogerie markt also launched a prepared fruit-based baby food for infants in 2014. The product, Babylove, is for infants aged 12 months and over.

COMPETITIVE LANDSCAPE

  • Nutricia as will hold the top position in baby food in 2014 and hold a retail value share of 32%, followed by Hero Czech sro with 23% and Nestlé Cesko sro with 18%. The leading companies are anticipated to keep their strong value positions during 2014 because their brands are well established and popular, and have a wide distribution scope in the Czech Republic. All leading players continue to follow proven advertising ways: in-store promotion with frequent price discounts, free gifts with a purchase, buy-two-get-one-free offers, leaflets distributed at paediatricians, press ads targeted at women, and ads in mother magazines. Czech families like loyalty programmes and contests. In 2014, for example, Hamé as introduced a contest accompanied with the slogan “Send us a summer photo of your child with Hamanek and win a family wellness stay at the spa Sonnentherme Lutzmannsburg in Austria”.

PROSPECTS

  • The “juniorisation” and convenience trends will continue to develop over the forecast period. Czech consumers will seek more value-added, high-quality products, and organic products in the case of prepared baby food and other baby food. Demand for products packed in practical and easy-to-use packaging will develop more significantly in 2014-2019. In 2014, practical plastic pockets for prepared baby food have appeared and it is likely that they will penetrate prepared baby food more deeply over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Czech Republic?
  • What are the major brands in Czech Republic?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2009-2014
  • Table 2 Sales of Baby Food by Category: Value 2009-2014
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baby Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Baby Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Baby Food: % Value 2011-2014
  • Table 7 Distribution of Baby Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Baby Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2014-2019

Baby Food in the Czech Republic - Company Profiles

Kaufland Ceska Republika vos in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kaufland Ceska Republika vos: Key Facts
  • Summary 2 Kaufland Ceska Republika vos: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Kaufland Ceska Republika vos: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Kaufland Ceska Republika vos: Competitive Position 2014

Nestlé Cesko sro in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Cesko sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Nestlé Cesko sro: Competitive Position 2014

Packaged Food in the Czech Republic - Industry Context

EXECUTIVE SUMMARY

Growth of sales remains limited by restrained attitude of consumers

Strong influence of trend of healthy eating within packaged food

Strong position of both multinationals and domestic companies

Channels with smaller selling space in advantage

Stable prospects for packaged food

KEY TRENDS AND DEVELOPMENTS

Despite improving economic situation consumers remain restrained

Interest in quality and regional products is growing

Private label grows only marginally

Czech government supports domestic food products and brands

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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