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Country Report

Cameroon Flag Baby Food in Cameroon

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite breastfeeding campaigns by the government, which aim to convince mothers to breastfeed their babies for the first six months, most working-class mothers in Cameroon are driven by the need for convenience in order to maintain their jobs. As a result, many mothers responded positively to intense in-store advertising from key players. This has helped to fuel growth within baby food, with sales increasing in line with higher incomes and the growing birth rate.

COMPETITIVE LANDSCAPE

  • Nestlé was the leading player in baby food in 2013 with a value share of 30%, with the company performing particularly well within dried baby food. The company offers diverse brands that meet different consumers’ specific needs. These brands are quite popular amongst nursing mothers and have a longstanding presence in the country, hence command strong consumer loyalty. The company’s brands have a national presence given its extensive distribution network, which gives it a further advantage in Cameroon. Despite this, other producers of high-quality brands, such as Blédina, continue to improve their positions through competitive price strategies and intense in-store advertising. For many years, Nestlé has maintained a wide-reaching distribution network, and the company is present in several baby food areas and maintains a strong performance and value share in dried baby food.

PROSPECTS

  • Value sales of baby food are projected to grow at a constant CAGR of 4%. Growth will be driven by the increasing number of working-class mothers looking for convenience. The improving economy and the availability of more standard brands will encourage a gradual switch to baby food amongst low- and middle-income groups.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in Cameroon?
  • What are the major brands in Cameroon?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2008-2013
  • Table 2 Sales of Baby Food by Category: Value 2008-2013
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baby Food by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Baby Food: % Value 2009-2013
  • Table 6 LBN Brand Shares of Baby Food: % Value 2010-2013
  • Table 7 Distribution of Baby Food by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Baby Food by Category: Value 2013-2018
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018

Packaged Food in Cameroon - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to grow strongly in 2013

Improving infrastructure is having a positive effect on the distribution of packaged food

Overall competitive environment remains positive for international players

Open markets are major distribution points

Packaged food in Cameroon has very bright growth prospects

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-On Milk Formula
        • Liquid Follow-On Milk Formula
        • Powder Follow-On Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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