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Country Report

Baby Food in Colombia

| Pages: 59

Price: US$900

About this Report

Executive Summary

TRENDS

  • Baby food is being affected by two opposing trends. On the one hand, Colombia’s birth rate is declining, from 576 births per million in 2000 to 391 births per million in 2013. This is causing a significant drag on baby food sales. On the other hand, growth in disposable incomes of the middle class, alongside an increasingly busy lifestyle of Colombians is having a positive impact on sales, which firms are taking advantage of. The latter, together with innovation in the market is having a positive net effect on baby food. As a result, the baby food is expected to grow by 1% in volume terms and 5% in current value terms in 2013.

COMPETITIVE LANDSCAPE

  • Nestlé will remain the leader in baby food, with an expected 36% market share of retail sales in 2013. This firm has very well positioned brands including Nestogen, Promil and Nan in milk formula. Nestlé has been very active in investing in innovation, and had various successful product launches, including apple and banana flavoured baby food from its Nestum brand in 2012.

PROSPECTS

  • Between 2013 and 2018, baby food is expected to post a 2% CAGR in constant value terms and 1% CAGR in volume terms. Unit price is expected to remain relatively stable, growing by less than 1% annually. This is part of a strategy by several companies to achieve a wider base of consumers. The forecast period will be characterized by a declining birth rate in Colombia, especially in high income families, so potential growth is based on the transition of middle-class consumers from made-in-home food to packaged baby food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in Colombia?
  • What are the major brands in Colombia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2008-2013
  • Table 2 Sales of Baby Food by Category: Value 2008-2013
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baby Food by Category: % Value Growth 2008-2013
  • Table 5 Sales of Special Baby Milk Formula by Soy-based Vs Dairy-based: % Value 2013
  • Table 6 NBO Company Shares of Baby Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Baby Food: % Value 2010-2013
  • Table 8 Distribution of Baby Food by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Baby Food by Category: Value 2013-2018
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018

Baby Food in Colombia - Company Profiles

Alpina Productos Alimenticios SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alpina Productos Alimenticios SA: Key Facts
  • Summary 2 Alpina Productos Alimenticios SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Alpina Productos Alimenticios SA: Competitive Position 2013

Colombina SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Colombina SA: Key Facts
  • Summary 5 Colombina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Colombina SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 Colombina SA: Competitive Position 2013

Packaged Food in Colombia - Industry Context

EXECUTIVE SUMMARY

Busy lifestyles influence packaged food market

Shift towards more sophisticated products

Manufacturer shares fragmented

Diversification in distribution channels deepens

Packaged food to continue growing over forecast period

KEY TRENDS AND DEVELOPMENTS

New retail formats arrive in Colombia

Packaged food sees competition from growing demand in consumer foodservice

Busy lifestyles key to packaged food demand

Free trade agreements with the US begins to make an impact

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-On Milk Formula
        • Liquid Follow-On Milk Formula
        • Powder Follow-On Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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