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Country Report

Colombia Flag Baby Food in Colombia

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, baby food registered current retail value growth of 5%, driven by price increase rather than volume growth. Increasing disposable incomes and consumers’ busier lifestyles contributed to growth but on the other hand the category was negatively affected by the following birth rate, which reached an all-time low (18 children per 1,000 people, according Euromonitor estimations). This decline is stronger in high- and middle-high-income segments, which account for most of the consumer base of key categories such as milk formula. Young couples are postponing the decision of have children or reducing the number, due to the professional cost for women, high cost of children’s education and increasing worries about financial security.

COMPETITIVE LANDSCAPE

  • Nestlé de Colombia SA remained the leader with a retail value share of 36% thanks to its well-positioned brands such as Nestlé and Nan in dried baby food and milk formula, respectively. The company has a powerful distribution network, which gives it wide geographical coverage. The firm offers a wide portfolio of products, adapted to consumer demand for healthy options with products such as Nestum 5 Cereales (cereals) or Nestum Arroz (rice), both positioned as products which help the growth and development of babies. The firm promotes actively new products such as Nestum yoghurt, a powder strawberry yoghurt which is unique for Colombia. The firm also communicates with internet-connected consumers through its website www.tubebesano.com.co, which provides information about baby care and its products.

PROSPECTS

  • Baby food will continue expanding over the forecast period, although at a moderate pace, with a retail value CAGR of 1% (constant 2015 prices) expected. This slow growth rate will be caused by slower growth in disposable incomes and ongoing decline in the birth rate that in 2020 will be 16.7 (per 1,000 people) – significantly lower than the 18.1 per 1,000 registered in 2015. The rise in the number of women participating in the labour market, together with the rising cost of children’s education will encourage smaller families, similar to the prevailing trends in developed countries.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Colombia?
  • What are the major brands in Colombia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Colombia - Company Profiles

Alpina Productos Alimenticios SA in Packaged Food (Colombia)

STRATEGIC DIRECTION AND BACKGROUND

KEY FACTS

  • Summary 1 Alpina Productos Alimenticios SA: Key Facts
  • Summary 2 Alpina Productos Alimenticios SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Alpina Productos Alimenticios SA: Competitive Position 2015

Colombina SA in Packaged Food (Colombia)

STRATEGIC DIRECTION AND BACKGROUND

KEY FACTS

  • Summary 4 Colombina SA: Key Facts
  • Summary 5 Colombina SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Colombina SA: Competitive Position 2015

Packaged Food in Colombia - Industry Context

EXECUTIVE SUMMARY

Lower economic growth has a moderate impact on the performance of packaged food

Health and wellness remains a major driver of innovation

Food imports rise as the competiveness of local companies increases

The impact of the launch of Pricesmart goes beyond the retailing industry

Despite anticipated diversification, economy products are set to remain dominant

KEY TRENDS AND DEVELOPMENTS

Lower economic growth has a minor impact on the performance of packaged food

Health and wellness remains the key driver of innovation

Rising imports during the review period increases the competiveness of local companies in 2015

The impact of the expansion of Pricesmart extends beyond the retailing industry

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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