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Country Report

Baby food in

Baby Food in Romania

32 pages, Nov 2016

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2016, baby food remained under the impact of governmental policies regarding subsidised milk formula. Accounting for the largest share, milk formula benefits from subsidies to families with babies under one year of age and that need additional nutrition to breastfeeding. This subsidy is considered as providing financial help especially to lower income families who cannot afford to spend on additional milk formula. This policy can be considered as having diminished the growth potential. On the other hand, families with higher incomes preferred to avoid the bureaucracy of the public health system, making a decision about which milk formula brand to use for their babies’ health and thus supported the dynamics of the category in 2016.

COMPETITIVE LANDSCAPE

Nestlé Romania SRL was the undisputed leader of baby food in 2015 and 2016 with 51% value share for both years. With a 30% value share, Nestlé’s Nan was also the leading brand. Nan benefits from strong recognition and excellent distribution. The company dominated the largest category of milk formula and dried baby food. Medical recommendation for milk formula was also considered to be a strong support for its leading position.

PROSPECTS

The forecast growth of baby food is the result of the economic growth and the recovery of incomes. The source for the dynamics of the category will be the higher income families in large cities, which prefer to purchase premium brands from retailers, rather than use the cheaper subsidised products. They will be also the main purchasers of dried baby food, prepared baby food and other baby food because of busier lifestyles and convenient usage. The low-income families are expected to continue to rely on subsidised milk formula but also on home preparation of baby food from fresh ingredients.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Baby food Market Research Report

Sample Baby food Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Romania?
What are the major brands in Romania?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Romania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2011-2016
Table 2 Sales of Baby Food by Category: Value 2011-2016
Table 3 Sales of Baby Food by Category: % Volume Growth 2011-2016
Table 4 Sales of Baby Food by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Baby Food: % Value 2012-2016
Table 6 LBN Brand Shares of Baby Food: % Value 2013-2016
Table 7 Distribution of Baby Food by Format: % Value 2011-2016
Table 8 Forecast Sales of Baby Food by Category: Volume 2016-2021
Table 9 Forecast Sales of Baby Food by Category: Value 2016-2021
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2016-2021

Baby Food in Romania - Company Profiles

Nestlé Romania SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Nestlé Romania SRL: Key Facts
Summary 2 Nestlé Romania SRL: Operational Indicators
Summary 3 Nestlé Romania SRL: Competitive Position 2016

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Quick market overview

VAT reduction and Law 321/2009

Artisanal domination and private label consolidation

Dominance of modern grocery retailers continues

Anticipated premiumisation and growth

KEY TRENDS AND DEVELOPMENTS

Ethical labels arrive in Romania

Outlook

Better for you – Romanian version of “free from” trend

Outlook

The right product for everyone: Trend towards individualisation

Outlook

5D tastes

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021

Country Report

Baby Food in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Baby Food in Romania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Baby Food in Romania - Company Profiles

Nestlé Romania SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Quick market overview

VAT reduction and Law 321/2009

Artisanal domination and private label consolidation

Dominance of modern grocery retailers continues

Anticipated premiumisation and growth

KEY TRENDS AND DEVELOPMENTS

Ethical labels arrive in Romania

Better for you – Romanian version of “free from” trend

The right product for everyone: Trend towards individualisation

5D tastes

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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