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Country Report

China Flag Baby Food in China

| Pages: 47

Price: US$990

About this Report

Executive Summary

TRENDS

  • The 16% current value growth recorded in baby food in China in 2015 was identical to the growth rate recorded in the category during 2014, and considerably slower than growth rates earlier in the review period. This was largely due to the increasing numbers of Chinese people purchasing of baby food when travelling overseas and then selling it on to other consumers upon their return to the country. In addition, a series of government policies meant that 2014 was widely regarded as a transformational year for Chinese baby food manufacturers. Many government policies put forward in 2013 were implemented in the middle of 2014, with most domestic baby food manufacturers attaching great importance to passing the inspections while international brands were decidedly anxious about the making the list of baby food brands which are permitted to distribute their products in China. In addition to consumer-to-consumer reach selling of baby food purchased overseas, the importance of e-commerce in the retailing of baby food continues to increase, with many manufacturers in the category unprepared for these dramatic changes, resulting in unsatisfactory outcomes for many players in the category during 2014. With one eye on the dramatic rise of value sales of baby food through internet retailing, some of the leading manufacturers in the category have increased their presence in the e-commerce channel, thanks to which baby food at least maintained positive current value growth during 2015.

COMPETITIVE LANDSCAPE

  • Shanghai Wyeth Nutritional Co Ltd continued to lead baby food in China with a value share of 12% in 2015. Due to the fact that it has been embroiled in very few contamination incidents, Shanghai Wyeth Nutritional Co Ltd continues to enjoy a strong reputation and high levels of consumer awareness in China. Also, through its premium position, Shanghai Wyeth Nutritional Co Ltd has been able to win the trust of many Chinese consumers, especially those with strong health and wellness concerns. In order to enhance trust in its baby food brands among consumers, Shanghai Wyeth Nutritional Co Ltd has also invited the consumers to visit its Suzhou production plant through a scheme publicised in the Huaxi Newspaper. Consumers are allowed to visit every area of the plant, from production to packaging.

PROSPECTS

  • Baby food is expected to record dynamic growth over the forecast period, increasing in value at a CAGR of 15% in constant 2015 terms. This strong growth is set to be the result of several major factors. The most important of these is that the number of new-born babies in the company is set to increase, stimulating growth substantially. Thanks to the relaxation of one-child policy which was announced in August 2013 and the which has resulted from the fact that people born during the baby boom between baby boom from 1985 to 1995 are now having their own children, the number of babies being born in China is expected to grow accordingly over the forecasted period. Nevertheless, the breastfeeding rate in China is expected to decline due to the increasing numbers of women in the Chinese workforce as urbanisation is rapidly sweeping the nation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in China?
  • What are the major brands in China?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in China - Company Profiles

Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Key Facts
  • Summary 2 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Competitive Position 2015

Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Inner Mongolia Yili Industrial Group Co Ltd: Key Facts
  • Summary 5 Inner Mongolia Yili Industrial Group Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Inner Mongolia Yili Industrial Group Co Ltd: Competitive Position 2015

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

2015 sees strong growth but at a slower rate due to economic concerns

China discontinues one-baby policy in 2015

Leading dairy giants boost share with premium products and improved distribution

Internet retailing soars from low base

Rising incomes and urbanisation contribute to good forecast period performance

KEY TRENDS AND DEVELOPMENTS

Packaged food continues to flourish despite slower economy

Consumers bring popular Italian pasta and pizza foodservice dishes home

Long-term impact of two-child policy remains uncertain

Internet retailing soars as more consumers go online

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 Sales of Packaged Food by Region: Value 2010-2015
  • Table 21 Sales of Packaged Food by Region: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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