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Country Report

China Flag Baby Food in China

| Pages: 89

Price: US$900

About this Report

Executive Summary

TRENDS

  • On 9 November 2013, the Chinese Government allowed couples to have two children if one of them is an only child, according to a key decision issued by the National Health and Family Planning Commission of the People’s Republic of China. This means that the Chinese Government adjusted its population policy and removed its previous aim to “stabilise a low fertility level”. The change in China’s family planning policy is expected to exert an effect on young couples, especially in tier-three and tier-four cities of China, due to Chinese parents’ traditional preference for more children and comparatively low living costs in these areas. According to the Chinese Academy of Social Sciences (CASS), it is estimated that the looser government policy will bring China over one million extra babies annually. This will have a significant impact on baby food, especially on standard milk formula prepared for new-borns.

COMPETITIVE LANDSCAPE

  • Mead Johnson (Guangzhou) Ltd continued to lead baby food sales in 2014 although it lost share in the review period. In order to maintain the dominant position in highly fierce environment of baby food, it continued to engage in multi-brands operation. Its special baby milk formula brand Enfamil experienced 20% growth in 2014, with parents responding to its important nutrients, DHA and ARA, designed for brain nourishment and supporting a baby's own natural defences. The company’s toddler milk formula brands also underpinned the company’s position. Mead Johnsons is making efforts to maximise its potential consumer base with a comprehensive portfolio for children aged over 12 months, including Enfagrow for 1-3 years, Enfachild for 3-6 years, and Enfaschool for children aged over six. In addition, the company engaged in an advertising campaign to strengthen its brand image and generate interest amongst expectant parents. For instance, in May 2014, a new Chinese reality television show entitled “Come On, Baby”, was sponsored by Mead Johnson. The programme spotlights women as they undergo labour and follows couples as they experience the process of childbirth.

PROSPECTS

  • Only 82 of the 133 milk formula manufacturers had their production permits renewed, according to a statement issued in May 2014 by the China Food and Drug Administration (SFDA). The remaining 51 manufacturers were forced to cease production in June 2014. In addition, Infant Formula Milk Powder Production License Examination Rules (2013 edition) were issued in December 2013, in which a series of requirements were included, such as the purchase of raw materials, product inspection, product traceability and product safety control. China also clamped down on the influx of foreign infant formula firms. Import manufacturers are now required to provide the Certification and Accreditation Administration of China (CNCA) and, meanwhile, it is forbidden to import large packaged milk formula and re-package it into smaller formats. This is a further step taken by the Chinese Government to strengthen the quality and safety of milk formula products. Positions previously occupied by domestic and international manufacturers that are now prohibited from production are triggering new marketing campaigns for the remaining manufacturers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in China?
  • What are the major brands in China?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2009-2014
  • Table 2 Sales of Baby Food by Category: Value 2009-2014
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baby Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Baby Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Baby Food: % Value 2011-2014
  • Table 7 Distribution of Baby Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Baby Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2014-2019

Baby Food in China - Company Profiles

Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Competitive Position 2014

Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Inner Mongolia Yili Industrial Group Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Inner Mongolia Yili Industrial Group Co Ltd: Competitive Position 2014

Ting Hsin International Group in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Ting Hsin International Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Ting Hsin International Group: Competitive Position 2014

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers healthy sales growth in 2014

Healthy packaged food continues to gain popularity in China

Domestic players provide strong competition to multinationals

Supermarkets continue to lead but face growing competition

Good value growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Subsidised soybean procurement price to affect unit price for key products

Relaxation of government's one-child policy boosts baby food

Consumers continue to trade up despite slowing economic growth

Foreign companies increasingly face food safety scandals

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 Sales of Packaged Food by Region: Value 2009-2014
  • Table 51 Sales of Packaged Food by Region: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers healthy sales growth in 2014

Healthy packaged food continues to gain popularity in China

Domestic players provide strong competition to multinationals

Supermarkets continue to lead but face growing competition

Good value growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Subsidised soybean procurement price to affect unit price for key products

Relaxation of government's one-child policy boosts baby food

Consumers continue to trade up despite slowing economic growth

Foreign companies increasingly face food safety scandals

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 62 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 63 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 64 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 65 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 66 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 67 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 68 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 69 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 70 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 71 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 72 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 73 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 74 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 75 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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