- Baby food in Australia stagnated in current retail value terms in 2015, a significant turnaround from the double-digit growth that the category experienced between 2010 and 2013. There are several reasons for this return to stagnant growth, the most important being the waning of the influence of Chinese nationals purchasing infant formula through retail channels in Australia, and importing it back to China. For several years between 2010 and 2013, most of the growth experienced by infant formula in Australia was produced by demand that originated outside of Australia, demand that was significantly higher than could possibly be explained by any fluctuations in Australia’s birth rate, which remained roughly stable. While this is a phenomenon that occurred all over the globe, it was particularly relevant for Australia given the good reputation that the country has for environmental purity among Chinese consumers. It was consequently those brands such as Bellamy’s Organics – manufactured in the Australian island state of Tasmania – that were most in demand. It was this demand from Chinese nationals that was responsible for most of the growth in infant formula, particularly in 2012 when current retail value growth peaked at 31%. In the absence of this influence, infant formula now caters solely to the Australian domestic market, and therefore the number of babies in Australia. The result was a decline of 2% in current retail value terms in milk formula in 2015.
- Nutricia Australia, owner of the Aptamil and Karicare brands, remained the leader in baby food in Australia, with 31% of retail value sales in 2015. Nutricia’s brands were particularly popular among Chinese nationals during the boom, and accounted for 38% of retail value sales in baby food in 2013 – the share subsided after the boom. The rise and fall of Nutricia was equally as large within milk formula, where it accounted for 46% of retail value sales in 2015, down from a 2013 peak of 54%.
- Having declined from 13.29/1,000 persons in 2014 to 13.27/1,000 persons in 2015, Australia’s birth rate is expected to continue to edge downwards over the forecast period, reaching only 12.97/1,000 persons by 2020. While this decline will not lead to a decline in the number of births itself – due to overall population growth – the scope for continued growth in baby food is limited, with a retail value CAGR of only 1% (constant 2015 prices) expected over the forecast period. Even ignoring the erratic nature of milk formula, baby food excluding milk formula is only expected to register a retail value CAGR of 2% (constant 2015 prices) over the forecast period, lower than the review period CAGR.
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Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Australia with research from Euromonitor's team of in-country analysts.
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If you're in the Baby food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Australia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Baby food in Australia?
- What are the major brands in Australia?
- How are latest breastfeeding rates impacting retail performance?
- Are government initiatives to promote breastfeeding constraining market performance?
- What are market opportunities for higher priced functional, organic and ethically sourced baby food?
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This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Baby Food in Australia - Category Analysis
- Table 1 Sales of Baby Food by Category: Volume 2010-2015
- Table 2 Sales of Baby Food by Category: Value 2010-2015
- Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
- Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
- Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
- Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
- Table 7 Distribution of Baby Food by Format: % Value 2010-2015
- Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
- Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
- Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
- Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020
Packaged Food in Australia - Industry Context
Growth in packaged food slows as consumers skip meals and shift to fresh food
Is this the end of the “foodie” revolution?
Aldi now the largest player within packaged food in Australia
Supermarkets dominance beginning to weaken
Value growth to return over the forecast period
KEY TRENDS AND DEVELOPMENTS
The death of the family dinner
Australia has a snack attack
The Aldi effect
“For those who’ve come across the seas, we’ve boundless (food) to share”
FOODSERVICE: KEY TRENDS AND DEVELOPMENTS
Trends: Sales to Foodservice
Trends: Consumer Foodservice
- Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
- Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 16 Sales of Packaged Food by Category: Volume 2010-2015
- Table 17 Sales of Packaged Food by Category: Value 2010-2015
- Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
- Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
- Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
- Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
- Table 23 Penetration of Private Label by Category: % Value 2010-2015
- Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
- Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
- Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
- Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
- Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
- Summary 1 Research Sources