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Country Report

Australia Flag Baby Food in Australia

| Pages: 54

Price: US$900

About this Report

Executive Summary

TRENDS

  • Baby food in Australia is set to grow by 6% in 2014, a significant fall from the double-digit growth experienced over the previous four years. Most of this growth occurred in milk formula, with most of the demand for milk formula actually originating outside Australia, amongst Chinese nationals purchasing milk formula through Australian retailers before reselling it at a profit back home in China. Whilst the demand for milk formula has been propped up by Chinese demand elsewhere around the globe, the impact has been particularly felt in Australia due to its reputation, and that of neighbouring New Zealand, as naturally clean and unpolluted countries. It has consequently been those brands such as Nutricia Australia Pty Ltd’s Aptamil and Karicare which are manufactured in New Zealand, and Bellamy’s Organic, which are manufactured in the Australian island state of Tasmania, which have been in most demand. These brands are now increasingly being sold directly into China, thus diminishing the need for this “grey market” in Australia. Without this demand therefore, growth in milk formula is set to collapse, from 23% in 2013 down to 8% in 2014, with some products such as standard milk formula and follow-on milk formula (in volume terms) actually dipping into negative growth territory.

COMPETITIVE LANDSCAPE

  • Nutricia Australia Pty Ltd is set to remain as the largest player in baby food in Australia with 35% value share, although this is a dip from 39% recorded the previous year. This position was due to the popularity of both Karicare, and increasingly, Aptamil in milk formula, where the company is predicted to hold value share of 49%. The success of Nutricia Australia’s Aptamil Gold+ brand was largely due to being the major beneficiary of the surge in Chinese nationals purchasing the brand in Australia for resale back home. This popularity was based on Aptamil being sourced and manufactured in New Zealand, which enjoys a reputation for environmental cleanliness in China. Conversely, Aspen Pharmacare’s S-26 is manufactured in Singapore, which does not benefit from the same image amongst Chinese consumers have a naturally clean image, and which has consequently been left behind.

PROSPECTS

  • Baby food in Australia, particularly milk formula, was given a lift in recent years by demand from Chinese nationals, purchasing milk formula through retail in Australia, before selling it back home in China. This phase is coming to a close, as many of those brands that were in demand over the review period are increasingly selling milk formula directly into China. Since demand outside of Australia has played such an important role in the double-digit growth in baby food each year since 2010, the absence of this demand means that Australian baby food is likely to flat-line over the forecast period, with a value CAGR of 3% at constant 2014 prices over the forecast period, down from the 11% average of the review period. The absence of additional demand from outside of Australia will also make it easier for parents to shop for milk formula, with supermarkets therefore regaining their central position.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Australia?
  • What are the major brands in Australia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2009-2014
  • Table 2 Sales of Baby Food by Category: Value 2009-2014
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baby Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Baby Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Baby Food: % Value 2011-2014
  • Table 7 Distribution of Baby Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Baby Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2014-2019

Packaged Food in Australia - Industry Context

EXECUTIVE SUMMARY

Packaged food losing out to alternatives

Health Star Ratings are introduced

Brand power diminishing

Supermarkets still the main distribution channel

Health and time factors hamper growth

KEY TRENDS AND DEVELOPMENTS

Out with the old, in with the new

Private label driving premium product development

Sales of food intolerance products rise

Health Star Ratings

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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