In the province of Sindh, Pakistan, the ‘Sindh Protection and Promotion of Breast-Feeding and Young Child Nutrition Act, 2023’, was introduced by the Parliamentary Secretary for Health. This brings key strategic changes to marketing practices related to specific products, including breast milk substitutes and feeding bottles.
Due to the recent price increases of infant formula milk products in Pakistan, parents are increasingly facing the need to spend much more on baby food and formula milk for their infants and babies. In some instances, breastfeeding is replacing formula milk and baby food as consumers look to reduce expenditure, although this has prompted concerns regarding malnutrition.
Among the majority of Pakistanis, sustainability concerns are a notably low priority when purchasing baby food, with unit price generally the main concern influencing consumer choice. However, this is slowly changing as income levels rise and consumers have more access to information about sustainability issues via the internet.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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