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Country Report

Malaysia Flag Baby Food in Malaysia

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Intense competition from imported brands and brand switching among consumers caused baby food to register slightly slower value growth in 2015 compared to the previous year. The category includes many imported brands, such as Heinz, Gerber, Enfalac, S-26, Snow Brand, Enfagrow and Sustagen, which seek to compete through aggressive broadcast media and newspaper advertisements. Although consumers are easily influenced by such advertisements, they became more price-sensitive in 2015 due to the implementation of a Goods and Services Tax in April, thus switching to cheaper brands of similar quality.

COMPETITIVE LANDSCAPE

  • Danone Dumex (M) Sdn Bhd continued to lead baby food in 2015 with a 30% value share and sales of MYR534 million. The company offers various brands, namely Mamex, Dumex, Mamil Gold and Bebelac, with these occupying significant shelf space in most modern grocery outlets. Consumers have trust in the quality of the company’s products.

PROSPECTS

  • Consumers will purchase less baby food over the forecast period, especially dried baby food, prepared baby food and other baby food, as they may not be fully aware of the benefits of these products due to a lack of educational and/or advertising campaigns to improve awareness. Meanwhile, premium milk formula brands like Anmum and PediaSure will reduce their unit prices over the forecast period to attract more parents as many have started to switch to more affordable brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Malaysia?
  • What are the major brands in Malaysia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Malaysia - Company Profiles

Tesco Stores (Malaysia) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tesco Stores (Malaysia) Sdn Bhd: Key Facts
  • Summary 2 Tesco Stores (Malaysia) Sdn Bhd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Tesco Stores (M) Sdn Bhd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Tesco Stores (M) Sdn Bhd: Competitive Position 2014

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Consumers become price sensitive after the GST implementation

Lower demand for packaged food dampens volume growth of indulgence packaged food in 2015

International players continue to lead packaged food in 2015

Independent small grocers remains the most popular channel for packaged food in Malaysia

Packaged food is expected to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

The weak ringgit and GST dampen purchasing power for packaged food in 2015

Mushrooming shopping centres in Malaysia boost packaged food sales

Internet retailing evolves to keep up with consumption momentum

Convenience packaged food remains the ideal choice for consumers

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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