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Country Report

India Flag Baby Food in India

Price: US$900

About this Report

Executive Summary

TRENDS

  • Driven by the increase in the number of working women, increased household incomes and changed lifestyles countrywide, many mothers shifted to packaged baby food which is claimed to provide healthy and balanced nutrition to babies. The consumption of baby food was more prevalent in urban cities like, Mumbai, Delhi and Bangalore.

COMPETITIVE LANDSCAPE

  • Nestlé India Ltd maintained the lead with a value share of 69% in 2014. The company continued to leverage on its leading brands including Lactogen, Cerelac, Nan, Nestum and Nestogen. In addition, the company continued to expand its Cerelac portfolio by introducing new variants like Wheat Mixed Vegetable which are perceived to provide complete nutrition for babies and infants. The launch of new variants also helped the company to offer more choices to consumers.

PROSPECTS

  • The majority of the consumers continue to perceive home cooked food as healthier than packaged baby food and this would continue to act as a growth deterrent. Therefore, manufacturers would continue to introduce more variants, like Cerelac Shishu Aahar, in local flavours. The launch of local flavours would allow manufacturers to reach out to tier II and Tier III consumers who prefer to feed their babies with home cooked food. Additionally, the introduction of such products in smaller pack sizes and its increased availability at lower price points, is likely to facilitate the uptake of baby food, especially by consumers in tier III cities.

COMPETITIVE LANDSCAPE

  • Packaged foods in east and northeast India continue to be dominated by domestic and local players. As consumers prefer to eat at home and prepare their own meals, packaged food manufacturers do not have a very strong hold in northeast India. Furthermore, eating habits and cuisine remain very different in east and northeast India, where the primary diet consists of rice. However, the majority of the population continues to consume unpackaged rice.

PROSPECTS

  • Value sales in east and north east India are expected to grow at a constant 2014 price value CAGR of 7% over the forecast period. Growth will be fuelled by pasta sauces, olive oil and nut and seed based spreads. These packaged foods continue to have a niche presence in east and northeast regions, with sales being limited to cities and growth opportunities thus being quite high.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in India?
  • What are the major brands in India?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2009-2014
  • Table 2 Sales of Baby Food by Category: Value 2009-2014
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baby Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Baby Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Baby Food: % Value 2011-2014
  • Table 7 Distribution of Baby Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Baby Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2014-2019

Baby Food in India - Company Profiles

Nestlé India Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé India Ltd: Key Facts
  • Table 12 Summary2 Nestlé India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nestlé India Ltd: Competitive Position 2014

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Packaged foods enjoys strong growth in 2014

Health and wellness becomes key to positioning of manufacturers

Domestic manufacturers continue to dominate packaged foods

Traditional grocery retailers remains leading retail channel

Changing lifestyles to drive packaged food growth

KEY TRENDS AND DEVELOPMENTS

Rising incidence of lifestyle diseases drives consumers to healthier foods

Urbanisation fuels growth within packaged food

Rural India continues to offer growth opportunities to manufacturers

Premiumisation continues to attract consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

COMPETITIVE LANDSCAPE

PROSPECTS

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 Sales of Packaged Food by Region: Value 2009-2014
  • Table 52 Sales of Packaged Food by Region: % Value Growth 2009-2014
  • Table 53 Sales of Packaged Food by Rural vs Urban: % Value 2014
  • Table 54 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 56 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 57 Penetration of Private Label by Category: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 59 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 60 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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