COMPETITIVE LANDSCAPE
Atlas Hospitality Morocco holds on to tight lead
In what is a highly fragmented landscape, Atlas Hospitality Morocco held on to a tight lead in cafés/bars in 2025, in terms of value share. The chain was supported by its extensive integrated hotel network, diversified positioning across multiple consumer segments, strong hotel management capabilities, strategic presence in hightraffic locations, and a solid organisational structure, underpinned by skilled human capital.
Illy Caffé enjoys growing visibility, among local and international consumers
Italian brand, Illy Caffé is making waves. This is due to a combination of high quality, premium positioning, and a targeted expansion strategy.
Independent cafés/bars dominate
Independent cafes/bars continued to dominate, with thousands of independent cafés and bars, widely spread throughout the country. Their success is based on their understanding of local preferences and strong customer loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Morocco?
- Which are the leading brands in Cafés/Bars in Morocco?
- How are multinational and local operators competing and expanding in Morocco?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Morocco?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Morocco? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Morocco - Category analysis
KEY DATA FINDINGS
Costs remain high
Cafés continues to be most popular foodservice channel
Specialty coffee and tea chains performs best, thanks to their ability to combine quality and customer experience
Profit margins under pressure
Fall in constant value sales over forecast period
Greater efficiency, digitalisation, and personalisation
Growing focus on sustainability
Atlas Hospitality Morocco holds on to tight lead
Illy Caffé enjoys growing visibility, among local and international consumers
Independent cafés/bars dominate
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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